Women's Refuge NZ launches the 'Donate your words' appeal, via Saatchi & Saatchi New Zealand
Saatchi & Saatchi New Zealand has created 'Donate Your Words', a new campaign to raise awareness for the Women's Refuge Crisis Line. Thanks to social media, we can now share every detail of our lives one post at a time. Sadly though, there are still women being silenced through violence, intimidation and abuse. Their lifeline is the Women's Refuge Crisis Line - the focus of this year's appeal.
VIEW THE SPOT
Saatchi and Saatchi created a Facebook application
that enables New Zealanders to use their words to help a woman needing
to speak out. Once installed, Facebook users update their status as
normal, while at the same time making a donation for each word they are
free to speak. Their status is then posted to their timeline, publicly
acknowledging the donation.The film created by Jonny Kofoed at Assembly with sound design by Craig Matuschka at Liquid Studios drives to the App and is supported by print, outdoor and radio.
View the Facebook page + download the app
Agency: Saatchi & Saatchi New Zealand
Executive Creative Director: Antonio Navas
Creative Group Head - Copywriter: Anne Boothroyd
Head of Art - Art Director: Mike Davison
Head of Content: Jane Oak
Agency Producer: Natasha Gill
Group Account Director: Shelley Winsor
Account Team: Melanie Bowker / Kylie Marsh / Katy Greening
Strategist: Sarah Hodgetts
Executive Digital Producer: Haydn Thomsen
Digital Producer: Nick Pengelly
Lead Digital Developer: Matt Skinner
Digital Designer
Designer: Rob Flynn
Studio: Paul Gibson / Vanessa Seagar
Director of Operations and Production: Heath Davy
Media Planner: Jo Reid / Allyson Clark / Desiree Hales
Production Company: Assembly
Director: Jonny Kofoed
Producer: Amanda Chambers
Sound Design: Craig Matuschka / Liquid Studios
Sound Producer: Eve Cheesmur / Liquid Studios
Client: Heather Henare / Lesley Picking / Sue Lytollis
Do you know http://www.donatewords.net ?