3 Deep launches hybrid ad agency ‘The Vanguard’

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3Deep+TheVanguard.jpgLuxury branding, design and communications agency 3 Deep has announced that it is expanding its operations by establishing a complimentary hybrid advertising agency specifically focused on the activation of extraordinary brands.

(Pictured: David Roennfeldt, Brett Phillips, Deryll Naidoo)

3 Deep, has always been at the helm of creativity and innovation. In operation for just over 15 years, the agency has been creating ‘extraordinary brands for extraordinary people’ including Steven Klein & Madonna for Louis Vuitton, The Australian Ballet, Harrolds, Six Scents Parfums, Toni Maticevski, Scope Markt and Damir Doma. Building on its lineage in design and with over 150 national and international awards of excellence, 3 Deep has firmly established its position within the Australian creative landscape.

Says Brett Phillips, co-founder and CEO of 3 Deep: “The Vanguard will allow 3 Deep to offer a greater depth of planning, strategic and creative services while complimenting our existing design and communications offering”

Headed up by creative partner, Deryll Naidoo, The Vanguard will be the first agency of its kind to combine specialist sensory, digital and experiential services within the framework of an advertising offering.

Says Naidoo: “Extraordinary takes courage, it takes a commitment to constant innovation. 3 Deep has always created extraordinary brands and The Vanguard will give the group greater capacity to activate them.”

Naidoo brings with him over 15 years experience working in the advertising industry. He is a awarded creative who has worked both nationally and internationally on major brands such as Carlsberg, Honda, Saab, Levis and Nike with extraordinary results.

“The Vanguard Agency is an exciting time for the 3 Deep group, allowing us to be innovative and unique in market. The Vanguard works with leaders across categories of luxury fashion, beauty, retail, automotive, travel, food and hospitality. Our name represents the calibre of clients we are working with and the value of the work we create.”