Amnesia Razorfish and Australia Post win award at Australian Mobile Awards for 'Postcards' app

Amnesia Razorfish Australian Mobile Awards 2012.jpgAmnesia Razorfish and Australia Post last night won the Utilities category at the 2012 Australian Mobile Awards for their digital to physical 'Postcards' app.
The first of its kind, the Australia Post 'Postcards' app brings a traditional, physical mail service to digital devices.

(Pictured L-R: Dan Leon Krause, Carly Adamis, Toby Caves, Leslie Nassar)

auspost-thumb-400x216-83456.jpg'Postcards' allows users to create a one-off postcard that features pictures they took and a personal message via their mobile device. Once uploaded with the recipient's details a unique physical postcard arrives at the chosen destination a few days later, anywhere in the world.
Says Doug Chapman, Amnesia Razorfish, managing director: "We are honoured to accept this award alongside one of Australia's most iconic brands. With 'Postcards', we set out to create a personal experience while acknowledging the physical and memorable aspects of a postcard.
"We felt the 'Postcards' app was a natural fit for the Australia Post brand, as it aligns with Australia Post's traditional mail delivery services, while pushing a digital business transformation. We are thrilled to have this idea recognised."
Australia Post and Amnesia Razorfish are working together to 'future ready' the Australia Post brand and drive online innovation.
Amnesia Razorfish and Australia Post were up against Telstra's 24x7, Australia Post Mobile and DK Development's BoxShot to win the award.
Says Carly Adamis, Amnesia Razorfish, business unit director: "The first version of the app has been a great success in a very short period of time. It has received overwhelming support from the public and the young Australians who it is intended to reach. We have high hopes adoption will continue to grow."
'Postcards' will officially launch in October, however in just two months the app has been downloaded almost 5,000 times and is rated 4.6 in the app store.
In addition to the Mobile Award, the 'Postcards' App won second runner up in the Interactive Advertising Bureau's Creative Showcase awards.


I can't remember... said:

...whether I work at Amnesia Razorfish. Just kidding, good job fellas. It's a great app, congrats on the win.

Millwallbrick said:

Say what?! This has been around for years.

Sixty40 said:

Well done guys.

Pat said:

Massive congrats team!!!! Time to talk to the experts in Postcards - give us a call sometime, we'd love to take this idea further & we can even make it cool!!!

Rrrrr said:

awesome Post - you are so cool

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