AWARD Copy School commences Sept 17 in Sydney and Sept 24 in Melbourne - enrol now
AWARD Copy School is open for enrolments for a week of intensive learning in Sydney at John Fairfax, Jones Bay Road, Pyrmont from Monday Sept. 17 to Friday Sept. 21 and hosted by The Age in Melbourne 24-28th Sept, designed for young copywriters who may have one or two year's experience.This year's Sydney tutors include: Tom Moult, Tom McFarlane, Rowan Dean, Rebecca Carrasco, Mark Sharman, Sarah Oakes, Nathan Lennon and Ted Horton.
To enrol or for further information about Copy School, please contact Tesha Jones via email or on (02) 8297 3877.
The core of Copy School is the discipline and understanding that an
advertising copywriter recognises the commercial reality of why the
client is spending the money.
The client does not spend his money to be a patron of the arts, he spends his money so his business will be more successful.
Says Mark Harricks, ECD, JWT: "A top creative writer understands that a strong idea written with great style keeps the audience engaged and rewarded. Without that commercial imperative, it is purely an indulgence. The reward for the copywriter is that the agency and client will value your work, you may get promoted and who knows, you could win an award."
Awards and rewards then become a consequence, not an objective. AWARD Copy School always has a top Fairfax journalist in its tutor line up. The disciplines of a top journalist are very applicable to an advertising copywriter. This is a "must do" week for any young writer.
The client does not spend his money to be a patron of the arts, he spends his money so his business will be more successful.
Says Mark Harricks, ECD, JWT: "A top creative writer understands that a strong idea written with great style keeps the audience engaged and rewarded. Without that commercial imperative, it is purely an indulgence. The reward for the copywriter is that the agency and client will value your work, you may get promoted and who knows, you could win an award."
Awards and rewards then become a consequence, not an objective. AWARD Copy School always has a top Fairfax journalist in its tutor line up. The disciplines of a top journalist are very applicable to an advertising copywriter. This is a "must do" week for any young writer.
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