B-M Australia releases infographic depicting top 'Socialympic' conversations and insights
B-M Australia has developed the attached Infographic, which visualises
the conversations had by Australians during the Olympic games.The Infographic shows the most discussed Australian athletes and news stories and breaks down the demographic data to show who talked the most.
It's been said that it was the 'Socialympics" - the first time that social media truly infiltrated, supported, interrupted and facilitated conversation around the Olympic Games. Social media played such a major role in the Olympics that the IOC brought out guidelines to inform athletes what they could and couldn't do on social media platforms such as Twitter.
Throughout the games, there were more than 500,000 conversations in
Australia alone during the Olympics, and Twitter estimates that there
were around 80,000 conversations a minute about the Games. Both athletes
and journalists alike had their social media accounts suspended for
breaching either the IOC or Twitter guidelines. One athlete even blamed
social media for their underwhelming performance.
Key insights from the Infographic include:
Key insights from the Infographic include:
- 4 in every 5 conversations around the Games took place on Twitter, dwarfing every other social media platform
- Females talked about Olympics more than men, with 56% of the conversations coming from women
- Sally Pearson was Australia's most talked about athlete, followed by Lauren Jackson and James Magnussen
- The most widely discussed news story was that Paul McCartney was paid just 1 pound to perform at the Opening Ceremony
- Swimming was the most discussed sport overall, followed by basketball and rowing
Gimpographic. Was this designed in Corel Draw?
Gimpographic. Was this designed in Corel Draw?
This is such bullshit, everyone knows the most discussed topic was how woeful Channel 9 was
Since when is a conversation a random comment from a random person to a place where it lasts for 1 second before it's lost????