Bonds tells consumers to 'shop your shape' in new integrated campaign via Banjo, Sydney
The new products are pitted against each other in a series of spots.
The campaign also includes outdoor and digital.
VIEW THE 60 SECOND SPOT
VIEW THE NO SHOWS VERSUS THE HIPSTERS
VIEW THE QUICK DRYS VERSUS THE NO RIDES
VIEW THE GUY FRONTS VERSUS THE TAILS

this is great work. Fun, stylish, informative. Plus the guys are hot. WIN.
I remember a time when the Bonds ads were good.
I should like each of the fellows in the ad to do me one at a time and then all at the same time.
hot people rubbish ad
They've borrowed a bit from that Beyonce clip.
Bloody Lovely!
GO NIGGLES YA GOOD THING!