Bonds tells consumers to 'shop your shape' in new integrated campaign via Banjo, Sydney

Screen shot 2012-08-15 at 1.39.00 PM.jpgScreen shot 2012-08-15 at 1.58.33 PM.jpgBonds has launched new shapes in time for summer, backed by an integrated campaign via Banjo, Sydney.

The new products are pitted against each other in a series of spots.

The campaign also includes outdoor and digital.

VIEW THE 60 SECOND SPOT

VIEW THE NO SHOWS VERSUS THE HIPSTERS
VIEW THE QUICK DRYS VERSUS THE NO RIDES
VIEW THE GUY FRONTS VERSUS THE TAILS

6 Comments

Love said:

this is great work. Fun, stylish, informative. Plus the guys are hot. WIN.

Shame said:

I remember a time when the Bonds ads were good.

Ramsey said:

I should like each of the fellows in the ad to do me one at a time and then all at the same time.

bonds fan said:

hot people rubbish ad

Jill Pill said:

They've borrowed a bit from that Beyonce clip.

Tiffany Doubtfire said:

Bloody Lovely!
GO NIGGLES YA GOOD THING!

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