Channel 4's 'Meet the Superhumans' spot for Paralympics contributing to record ticket sales
Channel 4's 'Meet the Superhumans' spot, which highlights Paralympians' endeavours, has contributed to record ticket sales for the upcoming Paralympic Games in London.The spot is also credited for creating interest from advertisers, with Channel 4 reporting strong sales of ad packages.
VIEW THE SPOT
Superb. Great track, great thinking.
brilliant work! it's only morning but i am already so pumped up for the day ahead ...
This was an in-house channel promo? It's actually better than any commercial I saw for big brand advertisers like Nike et al. at the just-concluded summer Olympics. Nice editing, too. Time to pull your socks up, agencies!
a superb and moving piece of film.
Now this is truly inspiring work from a creative, strategic and execution level. Gold.
super humans. super amazing. i wish i'd done it.
My favourite spot all year. And Nicely Done, check out all of Four Creative's work - they put most agencies to absolute shame.
Agree with tweedle -best thing I've seen in a long time! Well done, 4 Creative!