Ex-Aegis UK head of digital activation, Stuart Bailey joins OMD as national digital head
Following the recent appointment of Tristan Bentall as national head of direct, OMD continues to bolster their agency credentials with the appointment of Stuart Bailey as national head of digital, reporting to Paul Elliott, head of digital, direct and data. With extensive digital media experience, Bailey joins OMD Australia from Aegis UK where he was head of digital activation, building a 30 strong team from scratch.
Says Elliott: "Stuart brings a great depth of knowledge and expertise, his proven track record in managing large digital teams, his digital trading credentials, and his experience across a diverse range of categories make him the perfect hire to continue driving the evolution of our digital offering. Our clients and our people will benefit substantially from his significant digital experience, strategic know-how, and results driven approach."
Says Bailey: "I am really looking forward to my new challenge as
national head of digital at OMD. OMD and the digital team have such a
great reputation that it is a real privilege to be joining the ranks. I
am eager to employ the knowledge and experience I have gathered over the
last 11 years in the UK market and feel sure I will learn as much, if
not more, in return."
Bailey's appointment is effective October 2012. He will be based in the Sydney office.
Bailey's appointment is effective October 2012. He will be based in the Sydney office.
Leave a comment