Gatorade launches campaign in New Zealand with Usain Bolt via TBWA\Chiat\Day, Los Angeles
Frucor
is launching a Gatorade television marketing campaign in New Zealand
this Sunday featuring Usain Bolt. The original conception of the ad was
created by TBWA\Chiat\Day, Los Angeles.Says Mark Callaghan, CEO of Frucor: "Coming off the back of his record breaking efforts at the London Olympics we are excited to be launching Gatorade in New Zealand with Usain Bolt featuring in a series of digital communications and television commercials.
WATCH THE SPOT
"Gatorade is the only sports drink in New Zealand backed by over four
decades of scientific research. Gatorade is the most thoroughly
researched beverage on the planet for athletes and active people. There
isn't any other sports drink that has a performance benefit over
Gatorade."
Gatorade has supported elite athletes and sports people since its origins in 1965 when it was formulated by researchers at the University of Florida to successfully combat dehydration.
As one of the world's leading sports drinks Gatorade is formulated with the optimal source of electrolytes and carbohydrates to rehydrate, replenish and refuel.
Says Callaghan: "As part of our launch plans we are attempting to secure Usain Bolt to come to New Zealand, because he is a global sponsored Gatorade athlete. We have not secured him yet but we are hopeful. It would be amazing if we were able to host him in New Zealand."
Gatorade has supported elite athletes and sports people since its origins in 1965 when it was formulated by researchers at the University of Florida to successfully combat dehydration.
As one of the world's leading sports drinks Gatorade is formulated with the optimal source of electrolytes and carbohydrates to rehydrate, replenish and refuel.
Says Callaghan: "As part of our launch plans we are attempting to secure Usain Bolt to come to New Zealand, because he is a global sponsored Gatorade athlete. We have not secured him yet but we are hopeful. It would be amazing if we were able to host him in New Zealand."
How can a brand like Gatorade and an Agency like TBWA produce something that looks like it was shot by a 9th grade student?
Great use of the fastest man on earth, not!
I think the "inside the bodies" thought is rather awesome.