George Patterson Y&R leads the agency pack at shortlist stage of 2012 Caxton Awards
A total of 57 finalists have been selected for this year's Caxton Awards across 20 categories showcasing the finest creativity in newspaper advertising across print, online, mobile and tablet platforms.In what was a competitive Caxtons year - and one with a strong showing from both sides of the Tasman - 19 agencies scored finalists.
George Patterson Y&R leads the trans-Tasman agency pack with eight
finalists, followed closely by Colenso BBDO,Auckland and Whybin/TBWA
with seven finalists apiece, and New Zealand's Special Group with six
finalists.
The most finalists for 2012 were in the hotly
contested FMCG category, followed by Best Use of the Newspaper Medium,
Best Art Direction and Best Campaign.
This year's Caxton Awards include two new categories, mobile and tablet and technical innovation, with GPY&R a finalist in both.
VIEW THE FINALISTS
Visitors to the Caxton page can watch the Enter The Caxton Nollywood movie trailer, which was launched earlier this week ahead of the movie's premiere at this year's Caxtons.
The 2012 Caxton Seminar and Awards will be held from Friday to Sunday, October 12th to 14th, at Hamilton Island in the Whitsundays.
International keynote speakers Jeff Goodby, Derek Robson and Lee Clow will headline the annual Caxton seminar, while Caxton winners will be announced at the Awards Night ceremony on Saturday October 13th.
Booking forms for the event are AVAILABLE HERE. For all other information on this year's Caxtons go to: enterthecaxton.com
The most finalists for 2012 were in the hotly
contested FMCG category, followed by Best Use of the Newspaper Medium,
Best Art Direction and Best Campaign.This year's Caxton Awards include two new categories, mobile and tablet and technical innovation, with GPY&R a finalist in both.
VIEW THE FINALISTS
Visitors to the Caxton page can watch the Enter The Caxton Nollywood movie trailer, which was launched earlier this week ahead of the movie's premiere at this year's Caxtons.
The 2012 Caxton Seminar and Awards will be held from Friday to Sunday, October 12th to 14th, at Hamilton Island in the Whitsundays.
International keynote speakers Jeff Goodby, Derek Robson and Lee Clow will headline the annual Caxton seminar, while Caxton winners will be announced at the Awards Night ceremony on Saturday October 13th.
Booking forms for the event are AVAILABLE HERE. For all other information on this year's Caxtons go to: enterthecaxton.com
If GPY&R is leading the pack, why isn't there any images of their work?
Didn't Charlie Cook originally come up with the VW parking campaign as part of a pro-active brief? I think so.