Gravox Chip Gravy launches 'Save a Seagull' initiative with campaign via 303Lowe Sydney
Cerebos Australia is promoting its new chip gravy with a word of warning in a campaign created by 303Lowe Sydney.The integrated campaign aims to humour the audience by alerting the public about a worrying development: with more and more people choosing to eat chips and Gravox's 'Our Best Ever' Chip Gravy at home, seagulls are being denied their major food source and are under threat as a consequence.
The campaign invites people to help stem this impending natural disaster by adopting a Seagull via the Gravox Gravy "Save a Seagull" Facebook page.
Says Simon Langley, executive creative director at 303Lowe: "This category is very competitive with a lot of similar work. We wanted to do something that was more engaging and unexpected, yet still allowed us to show the product in all its glory.
"The unintended consequence of a great tasting chip gravy is a potential
seagull famine, so the responsible thing to do was create the Save Our
Seagull foundation to help avert this tragedy."Says Johanna Campbell, general manager, marketing and innovation at Cerebos Australia: "We're excited to launch this fantastic new product and look forward to seeing the results and the public's interaction with the campaign."
Click here to save a seagull.
Nice.
Except they shouldnt have used the same bowl of chips twice in the bono execution.
Fun work for a pretty dull category.
Sort out the kerning on the U2 execution
like break to ducks?
That's different. Quite nice really for that category. Don't know about the casting for the U2 guy though
Can everyone stop defending poor creative with the excuse it's for 'a pretty dull category'.
The only reason any category is dull is because the creative is crap.
Really liked it when i saw the first ad in the paper. not sure i'm liking it half as much now with the bono and brad and ange executions.
why did you kill your cool idea/campaign with these 2 executions?????
Why don't we just stop eating the chips?
Oh. My. Aching. Sack.
This is shite.
Brad and Ange (from Blacktown) is funny! Good to see a product not taking itself too seriously.
Who cares about seagulls? Nobody. Still, it can't be easy working for gravy.
Seagulls are pests who scavenge and crap on you from great heights. Why on earth would we want to save them?
I'm with @Questionguy - surely we should just stop eating chips??
Oh, and yes. Its remarkably similar to Wonder white.
Cringeworthy juvenile attempt at humour... leaves you with the same feeling as being at open mic nite in a really bad comedy club and being able to hear a pin drop when an act delivers a punchline
Chip Gravy?? Really?? Who let this through?? Sums up Cerobos' new product efforts in one, destined to be deleted non-idea. We need a Chip Gravy like we need a Pie Tomato Sauce. Leave the creative aside - the product idea is a company talking to itself. Delete.
Save Our Seagulls. Not saved by fake celebrity endorsement. Assume the brief is as confused as the creative.
YouTube's Seagulls on laxatives was the inspiration for the plate
Saw it on the back of MX when I travelled into work and it made me smile. Nice work.
This is such a long bow. Fail.
Clearly there's no real objective here than to be creative and spend the client's money - and surely too late in the season for a cold weather food? I would love to see the brief that produced this confused mess.