Gruen Planet, ep.2 premieres tonight 8:30 on ABC1 with Lauren Miller Cilento and Adam Ferrier - The Pitch: One For All, NSW vs Jimjam, NSW
Picking up where they left off last year, host Will Anderson and regular
key panellists Todd Sampson and Russel Howcroft will run the Gruen
Planet scanner across the biggest news stories of the week, at home and
abroad, pinpointing exactly where the truth stops and the spin, branding
and image control begin. Tonight's episode includes guest panellists Lauren Miller Cilento, CEO of the Harry M Miller Group (HMMG) and Adam Ferrier, consumer psychologist and founding partner of Naked Communications.
Click here to watch Gruen Planet, Ep 1 on ABC iview.
In tonight's episode:
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- 2 Pitts for the Price of One? - The Gruen team tugs at the threads of Virgin Mobile's campaign, which saw the telco hosting Pitt The Younger in Australia last week.
- Crisis Choir - Qantas knew it had bad news coming, a full year $245 million loss to report to the market. So what did it do to soften the blow? Everything short of actual tap-dancing.
- Spin Cycle - Counting down our favourite recent promotional activities. Marketing genius or complete idiocy? You decide.
- Personal Worst - Each week, Gruen continues its search for the WORST performance by an athlete in a TV commercial. Tonight's star - Lleyton Hewitt.
- The Pitch: Moose Moore - One For All (NSW) vs Charlie Cook - Jimjam (NSW)
- The Brief: The Federal Government has spent millions employing its best minds, but clearly has no hope of ever convincing us to like the carbon tax. Could two ad agencies do it in under a minute?
- The Client: Australians For The Future
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Oh God, Adam AND Todd on one show. I will be sure to avoid that.
Don't you get tied of seeing this meglomanics face everywhere. Doesn't he have better things to do, like, I don't know ...run an agency?
Do people still watch this crap?
Jeez. The cult of Bullshit celebrity. I worked at Leo's and the first thing I was told by my boss was to always tell Todd how much you enjoyed the show. I never did. Hmm, and I don't work at Leo's anymore. Damn!