Hays Quarterly Report reveals mid-range sales and marketing professionals in demand
Marketing executives, communications managers and sales representatives are on the radar of employers this quarter and those with online skills have added value in today's jobs market, according to the latest Hays Quarterly Report.Click for here for the full report.
The Hays Quarterly Report, out now and covering July to September 2012,
also shows a demand for quality marketing assistants, media assistants
and public relations coordinators with the shortage most obvious for
mid-range candidates.
Says Peter Noblet, senior regional director of Hays sales & marketing: "Within the public sector, we are also seeing a shortage of communications advisers, marketing coordinators, marketing communications managers and media advisers. Demand exists for quality candidates for temporary assignments. Although freelancers are available, employers are looking for candidates who have worked in-house in a large corporate or Government environment."
The Report found employers are looking for candidates with online experience as part of a broader skill set when dealing with generalist positions. Online content writers are also in demand as multiple web revitalisation projects get under way.
Says Noblet: "Within sales, we are seeing high demand for sales representatives, sales consultants and executives, account managers, state sales managers and national sales managers/GM sales."
Such candidates are sought to further grow a business or expand operations. For almost all sales roles, employers will only consider candidates with a local contact network and relevant industry background.
"Business Development Managers are also in high demand for replacement roles or to grow a business."
Meanwhile, the Report reveals general employer trends are leaning towards offering career development to their staff and promoting internally. Employers are also offering flexibility to top candidates, such as working from home, free parking and bonus incentives, to attract and retain staff.
Continues Noblet: "While many employers have very strict requirements in terms of skills and experience, others are looking at new hires with long-term potential and will consider less experienced candidates who they can develop into a role.
"The main reason is that they believe this gives the candidate a greater incentive to remain long-term with the organisation. For the same reason, many employers will also invest in new graduates and develop their experience."
According to Noblet, employers are also looking for a candidate who can bring value to the business, while at the same time increasing responsibilities in comparison to the role's predecessor. Candidate trends show skilled and experienced professionals in areas of high demand have become far more selective about the companies and positions they will consider.
"They are taking longer to think about roles and will wait for the perfect role to become available. As a result, employers are enhancing their employee value proposition during the interview process."
Says Peter Noblet, senior regional director of Hays sales & marketing: "Within the public sector, we are also seeing a shortage of communications advisers, marketing coordinators, marketing communications managers and media advisers. Demand exists for quality candidates for temporary assignments. Although freelancers are available, employers are looking for candidates who have worked in-house in a large corporate or Government environment."
The Report found employers are looking for candidates with online experience as part of a broader skill set when dealing with generalist positions. Online content writers are also in demand as multiple web revitalisation projects get under way.
Says Noblet: "Within sales, we are seeing high demand for sales representatives, sales consultants and executives, account managers, state sales managers and national sales managers/GM sales."
Such candidates are sought to further grow a business or expand operations. For almost all sales roles, employers will only consider candidates with a local contact network and relevant industry background.
"Business Development Managers are also in high demand for replacement roles or to grow a business."
Meanwhile, the Report reveals general employer trends are leaning towards offering career development to their staff and promoting internally. Employers are also offering flexibility to top candidates, such as working from home, free parking and bonus incentives, to attract and retain staff.
Continues Noblet: "While many employers have very strict requirements in terms of skills and experience, others are looking at new hires with long-term potential and will consider less experienced candidates who they can develop into a role.
"The main reason is that they believe this gives the candidate a greater incentive to remain long-term with the organisation. For the same reason, many employers will also invest in new graduates and develop their experience."
According to Noblet, employers are also looking for a candidate who can bring value to the business, while at the same time increasing responsibilities in comparison to the role's predecessor. Candidate trends show skilled and experienced professionals in areas of high demand have become far more selective about the companies and positions they will consider.
"They are taking longer to think about roles and will wait for the perfect role to become available. As a result, employers are enhancing their employee value proposition during the interview process."
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