Honda drops DraftFCB Melbourne to appoint Leo Burnett Melbourne to handle creative account

Moving into a heavy period of new model launches, Honda Australia has appointed Leo Burnett as its new advertising agency switching from previous agency DraftFCB Melbourne.

The win fills the automotive void on the Leo roster after the controversial split with Subaru in June last year.

Says Stephen Collins, Honda Australia director and general manager sales and marketing: “We are delighted to announce our partnership with Leo Burnett.

“They have developed some great campaign ideas for Honda to drive our brand positioning of clever thinking through the Power of Dreams. Towards the end of this year, consumers will see a fresh approach from Honda and we will maintain a solid advertising spend to support the launch of exciting new models.

“We thank the team at Draft for their dedication to the brand over the past decade and wish them all the best for the future.

Says Leo Burnett, Melbourne CEO Melinda Geertz: “We are absolutely thrilled. Honda is one of the greatest brands in the world and we feel privileged to have this opportunity. We look forward to helping them take their business here in Australia to the next level.”

Leo Burnett will commence its appointment immediately.