Hungry Jack's offers a great Knight out in latest 'Eat Righteous' spot via Clemenger BBDO Sydney

Thought this campaign couldn't get any worse. Thought wrong.

Keep this up and it will be pitch time before you know it Clem's Sydney

Great production value. Sadly that's all

Burger me.
das ist nicht gud.

Can someone please explain what 'Eat Righteous' means?

This just gets worse, less funny, more pointless and more baffling.

Sometimes a campaign confuses an audience initially but finds its feet and starts to grow on you. That isn't happening here.

Bland v righteous? What???
Maybe they should actually make some sort of sense or meaning on why they keep crapping on about righteousness. And why in all this random scene changing stuff is there so much medieval/knight imagery? Is that tied into righteous?

It doesn't deserve too much thought, just random stupid stuff trying way too hard and not being funny. I wouldn't give a toss about how meaningless it is if it was truly out there, but it's just scatter gun unfunny crap. They actually look like you could conceive and write them in about 6 minutes because really first thought, any thought, seems to do.

The only thing I can think is that maybe they've decided that Hungry Jack's opportunity/niche is the bong head munchie market, and maybe these ads take on a whole new feeling when you are stoned.

If you can't do funny, do something else.
And to think 5 creative people want to attach their names to it. At least their honest.

I would love to know what gem of insight was brought to the table from strategy planning here.

Hungry Jacks have had almost two decades of bad advertising, firstly through their previous agency and now Clems who are proving to be just as bad if not worse with this putrid mess... maybe, just maybe the Client likes shite... just a thought