Lid Media puts a lid on ad campaigns
Lid Media has developed a patented method to stick messages on take away coffee lids distributed to over 1,100 cafes in Sydney, Melbourne and Brisbane. A client's message can be put on up to (currently) 2 million coffee lids per week.Lid Media see their coffee lids being used as both a stand alone and as a support to major campaigns. It is reasoned that coffee drinkers, especially CBD office workers, are very likely to take their coffee back to their desks and park it right next to their computers making it an interesting way to get people to connect with, and respond to, advertising messages.
The cafes used are mainly CBD located and have a turnover of at least
1,500 take away cups per week. Advertising on the actual coffee cups has
been around a while and proven to be quite successful for brand,
promotions and directing coffee drinkers to websites. But until now the
precious lid real estate has not been readily accessible to advertisers.
Lid Media is concentrating on this often hard-to-get-to CBD worker to begin with and will develop more niche targeted campaigns with selected advertisers.
Campaigns, including design, artwork, printing and distribution start at $12,000 for 150,000 lids.
Lid Media is concentrating on this often hard-to-get-to CBD worker to begin with and will develop more niche targeted campaigns with selected advertisers.
Campaigns, including design, artwork, printing and distribution start at $12,000 for 150,000 lids.
Caution hot tottie.
Another category for Cannes?
Enough with the saturation advertising.
It's not effective and the consumers, myself included, are getting fed up with the lack of boundaries approach that leaves no surface in the world unsafe from somebody's pitch.
Less is decidedly more here, and people are rebelling against brands who aren't getting that message.
fuck right off and let me drink my fucking coffee in fucking peace for fucks sake.
Where is '3 ply media' where I can get my brand message in via the back door?
Or 'gossamer media' helpful for member get member campaigns.
I think there's something in 'colostomy media' particularly if you're targetting nurses...
Where's my seed capital?
The day my coffee shop gives me a cup with a logo on it other than that of a coffee brand is the day i look for a new coffee shop. When will clients and media companies like these flogs realise not everything is fair game. Fuck off and go have a meeting about a meeting you wankers.
A 'patented method?' for stickers?
This is cutting edge stuff guys, really disruptive you know... gaymazing!!!
Piss off 150,000 people for $12,000.
Bargain.