Lion Dairy & Drinks appoints Host, Sydney to manage Yoplait and King Island Dairy brands
Lion Dairy & Drinks has appointed Host, Sydney to its roster to manage the Yoplait and King Island Dairy brands.Says Charmaine England, Lion Dairy & Drinks marketing director: "We engaged Host because they are well known for their strategy work, creative flair and precise execution. We look forward to working with them to further cement two of our leading brands in the hearts and minds of consumers."
Host will develop new work for both brands which is due to be in market before the end of the year.
Says Suzie Shaw, managing director, Host: "Yoplait is a world renowned yoghurt brand and leads the category here in Australia, while King Island is a cheeseboard legend. Lion is looking for great work for both brands, and we are looking forward to delivering it."
Says Suzie Shaw, managing director, Host: "Yoplait is a world renowned yoghurt brand and leads the category here in Australia, while King Island is a cheeseboard legend. Lion is looking for great work for both brands, and we are looking forward to delivering it."
Doesn't Lion just want a pack shot and some copy?