Macquarie's professor of marketing Scott Koslow to front AWARD's 'From the Back of a Coaster' speaker series - 6:30pm Thursday August 30
The presentation will take place in the Havana Lounge at the Dolphin Hotel, 412 Crown Street, Surry Hills.
Koslow
has studied campaigns from major agency offices in New York, London,
Detroit, Los Angeles, Paris, Auckland, Melbourne-and even Sydney.
Koslow will be discussing facts about creativity and questioning whether creative campaigns more effective.
He will explore the relationships between the agency, clients and creativity, questions creative thinking techniques and reveals the single most effective agency controlled factor that always leads to more creative work.
Entry is FREE for AWARD members, RSVP here via Tanja's email.
Non-members - $20 entry, book here.
Koslow will be discussing facts about creativity and questioning whether creative campaigns more effective.
He will explore the relationships between the agency, clients and creativity, questions creative thinking techniques and reveals the single most effective agency controlled factor that always leads to more creative work.
Entry is FREE for AWARD members, RSVP here via Tanja's email.
Non-members - $20 entry, book here.

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