Match Media agency appointed to handle Pinnacle Films' media strategy, planning + buying
John Preston, founder and CEO of Match Media, announced today the agency has been appointed to handle all media strategy, planning and buying for Pinnacle Films. Established in 2010, Pinnacle Films is one of Australia and New Zealand's leading independent film distributors. In 2011 they released Drive and Larry Crowne, and their upcoming catalogue features a diverse range of theatrical releases including Jobs, Hit and Run, Nim's Island 2, The Expatriate and Welcome to the Punch. They aim to release 10 theatrical films per year.
Match Media was awarded the business following the work the agency has
done with Pinnacle's parent company, All Interactive, on their video
games arm of the business.
Says Sherard Kingston, managing director of All Interactive Distribution: "We were impressed with Match Media's strategic thinking, knowledge of the digital landscape and how best to connect with potential audiences integrating new digital media with the more traditional. The calibre and proven results of Match's experience within the video game sector was another deciding factor."
Says Preston: "Pinnacle have a portfolio of really interesting titles each with varying target nuance and sales objectives. This provides Match with a strategic challenge that we love. I'm really pleased to extend our relationship with All Interactive into film distribution."
Match
will introduce their first campaign for Pinnacle on 6th August with the
media launch of 'Hit & Run' through a multichannel approach
spearheaded with Facebook activity kicking off the campaign.
Says Sherard Kingston, managing director of All Interactive Distribution: "We were impressed with Match Media's strategic thinking, knowledge of the digital landscape and how best to connect with potential audiences integrating new digital media with the more traditional. The calibre and proven results of Match's experience within the video game sector was another deciding factor."
Says Preston: "Pinnacle have a portfolio of really interesting titles each with varying target nuance and sales objectives. This provides Match with a strategic challenge that we love. I'm really pleased to extend our relationship with All Interactive into film distribution."
Match
will introduce their first campaign for Pinnacle on 6th August with the
media launch of 'Hit & Run' through a multichannel approach
spearheaded with Facebook activity kicking off the campaign.
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