McCann Melbourne tackles love and religion in new campaign for Melbourne's Metro trains
Melbourne's train operator Metro has launched a campaign to highlight improved services across the Melbourne metropolitan train network in a campaign created by McCann Melbourne.The campaign depicts men of the cloth and a train-load of brides taking the smart option and catching a Metro train, rather than trying to drive around Melbourne's increasingly busy weekend roads.
Says Chloe Alsop, marketing manger Metro Trains: "Our customers have
been asking for more services and we're excited to be able to deliver a
better metro across the network. With trains every 10 minutes on key
lines over the weekend, our customers can experience an unprecedented
level of service in Melbourne."Says John Mescall McCann executive creative director: "Train carriages full of brides and priests. At first glance, it may seem like we're exaggerating for effect. But anyone who's tried to drive across Melbourne lately wouldn't be at all surprised if this kind of thing becomes commonplace."
The campaign is running in outdoor and press for the next month.
Executive Creative Director: John Mescall
Creative Director: Annie Price
Creative Team: Pat Baron, Daniele Milazzo, Jake McLennan
Group Account Director: Adrian Mills
Senior Account Manager: Tamara Broman
Photographer: Garth Oriander
Marketing Manager: Chloe Alsop
Marketing Coordinator: Philippa Jamieson
http://www.adsora.com/food/pizza-hut
Brides always arrive late. What is this ad trying to say?
Nice shot, old Garth.
Q: How many creatives does it take to come up with an idea? A: Apparently more than 5.
@ McCann executive. At first glance it may seem you have just plagiarized existing campaigns, but when anyone thinks about it for two seconds they realize that somehow you have managed to remove all facets of creativity and humor that made the other campaigns remotely entertaining.
Nice one J and D.
Actually quite like these. The ideas are based on information. 11:27, full marks for admitting you're either stupid, young or both. Ever heard of the evergreen 'Get me to the church on time'? Obviously not.
Super simple stuff.