Ogilvy’s digital media specialist agency neo@Ogilvy announces new business wins

Ogilvy Australia’s digital media specialist agency, neo@Ogilvy, has announced several significant new business wins adding weight to its expanding account portfolio.

Following a competitive pitch, neo@ogilvy has been appointed agency of choice for healthcare giant Roche Diagnostics for its diabetes brand Accu-Chek, in collaboration with Ogilvy Healthworld.

Says Garth Agius, media director, neo@Ogilvy: “We are delighted to be working with a brand as significant as Roche Diagnostics. As marketers increasingly look for creative digital solutions to deliver outcomes, neo’s experience at the forefront of digital performance media clearly set us apart from our competitors.”

Connor Holmes, marketing manager Diabetes Care, Roche Diagnostics, said the organisation had chosen neo@Ogilvy because of its experience in specialist digital marketing, creative approach to solving digital challenges, and proven ability to implement campaigns with real solutions.

Says Holmes: “Neo demonstrated a true understanding of our unique brand proposition, marrying digital media and creative execution, adding significant strength to our marketing efforts to help drive our business forward in this challenging digital market.”

In addition, Swinburne Online joins neo@Ogilvy account portfolio and is developing a national campaign to demonstrate the value and flexibility of studying via Swinburne’s Virtual Campus.

Swinburne Online is a partnership between Seek Learning and Swinburne University of Technology offering courses in Business, Education, Communication and Social Science.

Says Agiuis: “We look forward to establishing great working relationships with all our new clients and assisting them to utilize performance based digital marketing to deliver greater effectiveness and visibility of their media investments.

“With the increasing profile of DSPs the market has been awash with expectation. It’s a space that neo has been working in for several years and as such we have the competitive advantage when it comes to achieving the best results.”

neo@Ogilvy also announced its appointment as digital media agency of record for NSW Labour Co-Operative, a labour hire & recruitment, assessment and training group.