Paul Henry puts on a mean front for NZ version of "You're Not You When You're Hungry" spot for Snickers via Colenso BBDO, Auckland

Screen shot 2012-08-28 at 3.03.40 PM.jpgJoining a list of hungry international celebs including Betty White, Joe Pesci, Aretha Franklin, Liza Minnelli and Joan Collins, New Zealand's controversial Paul Henry puts on a mean front for the the NZ execution of the "You're Not You When You're Hungry" campaign for Snickers, created by Colenso BBDO, Auckland.

VIEW THE SPOT
Agency Colenso BBDO, Auckland
ECD: Nick Worthington
Deputy CD: Mick Stalker
CD: Levi Slavin
Planner: Hayley Pardoe
Agency Producer: Jen Storey
Production Company: Film Construction
Director: Steve Saussey
Producer: Yolande Dewey
Sound Design: Franklin Road
DOP: Ian McCarroll.
Editor :Gabriella Muir
Online Editor: Richard Betts (Digital Post).

GAD: Scott Coldham
Senior Account Director: Helen Fitzsimons
Senior Account Manager: Dave Munn
Account Executive: Courtney Herbert

Client: Andrea Aguilar & Chris Dew Hoy (Mars)

16 Comments

pseudonym said:

this wouldve been better if he hadn't changed to a normal dude.

What the?? said:

Terrible and awful in equal doses...

jebuses said:

Gosh they don't even come close to the American ones do they

http://www.youtube.com/watch?v=A3njod6lveI

Stick with the American spots please said:

Lame acting, lame scenario, lame script, lame hero.
Well done on massacring one of the best campaigns of recent times.

Hmmmm said:

True, sadly.

The format is identical to the Yank versions, but the localised script, pacing of the spot, and talent direction, not so much.

Still like this one the best:

http://www.youtube.com/watch?v=jXJIMdbJeHI

where's steve?? said:

Steve, what's happened?? seriously?

Where's the funny?

Lamo idea for sure but I mean, execution and casting??????

Normally you can polish the poo..

Jill Pill said:

Lame as bro.

meh said:

Prob had a gun to their head but why bother?

gerald said:

A CD, A deputy CD and an ECD. God, we're turning into America.

Outraged of Sydney said:

Jeez, that is really bad. The whole creative department is in dire need of a Snickers!

Come clean said:

LOVE Paul Henry...you guys just don't get the joke. Sadly neither do breakfast TV watchers

I haven't seen the ad said:

Absolute rubbish

Joe said:

this came from Colelenso ?

Paul Henry said:

I'm Paul Henry and i'm a nasty little man. i'd rather do other things than eat that lovely little chocolate bar.

Jesus. said:

That was awesome! (Said no one EVER!)
Next!!!

WHAT A WASTE OF TIME AND MONEY said:

why would they replicate the global ad just to have a bit of NZ flavour in it, and then massacre the original idea with shit like this!???!

Fuck this industry wastes a lot of cash.

What a load of wank. Some marketer has his head in his own ass. Any wonder the world is crashing and the majority of advertising is shit.

Dick heads pulling the strings with no fucking idea.

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