Salsa's launches interactive 'Sexy Mexi' campaign in Aussie shopping centres via Retail Zoo
Fresh Mex Grill retailer Salsa's today launched an interactive Adshel campaign in shopping centres throughout Australia inviting consumers to accept a proposal from their very own 'Sexy Mexi' via Retail Zoo.The posters feature Salsa's 'Sexy Mexi' bended on one knee, proposing to a cut out of a woman's figure.
Consumers are invited to take their place in the posters and snap a photo with the 'Sexy Mexi' before heading in store to present the photo and receive their two-for-one burrito or bowl.
Says Dan Bradley, director of marketing, Retail Zoo: "We created this
campaign to provide an opportunity to interact with the Salsa's brand in
a cheeky and irreverent way.
"There is a strong offer which provides a great call to action, in a way that is highly engaging. In an environment of over-communication we wanted the creative to stand out."
The campaign will be featured for two weeks on 276 sites in 26 shopping centres across Victoria, New South Wales, Queensland, South Australia and Western Australia where Salsa's stores are.
Creative agency - Retail Zoo
Design/production - Retail Zoo
Media strategy/buying - Ballyhoo
"There is a strong offer which provides a great call to action, in a way that is highly engaging. In an environment of over-communication we wanted the creative to stand out."
The campaign will be featured for two weeks on 276 sites in 26 shopping centres across Victoria, New South Wales, Queensland, South Australia and Western Australia where Salsa's stores are.
Creative agency - Retail Zoo
Design/production - Retail Zoo
Media strategy/buying - Ballyhoo
Typographer: Stevie Wonder