Spikes Asia launches preview of Festival programme and unveils 5 more juries

Mok will look at whether advertising is limiting creativity to art and excluding true innovation and whether  we constrain our creativity to what we know and miss opportunities to be truly inventive.
 
Atifa Silk, editorial director of Campaign Asia-Pacific, will moderate a discussion between Ogilvy & Mather's Worldwide chief creative officer Tham Khai Meng and McCann Worldgroup's chairman and CEO for India, Prasoon Joshi, as they discuss their unique contributions to advertising in the Campaign Asia-Pacific: Creative Giants session.
 
Simon Hong, executive creative director of Brand Experience Group at Cheil Worldwide, will present a session entitled Nothing Ever Becomes Real Till It Is Experienced, which examines how to bring branded experiences to life, helping brands engage consumers through interaction.
 
The Direct and Promo & Activation jury is:

Tina Manikas, Executive Vice President, Global Retail & Promotions, Draftfcb, Global - Jury President

Brandie Tan, Executive Creative Director, Lowe Malaysia, Malaysia

Joji Jacob, Group Executive Creative Director, DDB Group, Singapore

Julian Schreiber (left), Creative Director, Clemenger BBDO, Australia

Junichi Tanaka, Creative Director, ADK, Japan

Minakshi Achan, Co-Founder, Salt Brand Solutions, India

Victor Ng, Chief Creative Officer, Euro RSCG South East Asia, Regional

Chee-Guan Yue, Executive Creative Director, Grey Group, China


The Digital & Mobile jury is:

Morihiro Harano, Creative Director, Founder, PARTY, Japan - Jury President

Dwayne Serjeant, Regional Practice Leader, Isobar, Hong Kong

Laurent Shen, Founder, Director, Moulin-Orange, Taiwan

Mark Kozlowski, Creative Director, R/GA, Singapore

Max Hegerman, Senior Vice President, Head of Digital, JWT, India

Melvin Mangada, Managing Partner & Chief Creative Officer, TBWA\SMP, The Philippines

Thierry Halbroth, Executive Creative Director, McCann Worldgroup, China

Tim Buesing (above, left), Digital Creative Director, Publicis Mojo, Australia

Youngmin Cho, Creative Director, Cheil, South Korea


The Media jury line-up is:

Dominic Proctor, President, GroupM Worldwide, Global - Jury President

Andi Sadha, Chief Executive Officer, Activate Media, Indonesia

Bertilla Teo, Chief Executive Officer, Greater China, Starcom MediaVest, China

Jasmin Sohrabji, Managing Director, OMD, India

Joe Nakamura, Chief Executive Officer, Universal McCann, Japan

R. Gowthaman, Chief Executive Officer, Mindshare S&SE Asia, Asia Pacific

Stuart Clark, Managing Director, Havas Media International, Asia Pacific

Toby Hack, (above, left) Managing Director, PHD, Australia


The Design jury members are:

Yang Yeo, Chief Creative Officer, JWT, China - Jury President

Andrew Petch, Executive Creative Director, Ace Saatchi & Saatchi, The Philippines

Ashwini Desphande, Director, Elephant Strategy + Design, India

Ikmyung Cho, Executive Creative Director, SK Marketing & Company, South Korea

Jeffry Gamble, Executive Creative Director, DDB Group, Hong Kong

Kazoo Sato, Executive Creative Director, TBWA\Hakuhodo, Japan

Mike Staniford (above,left) Executive Creative Director, Landor, Australia

 
The PR jury have been named as:
      
Glenn Osaki, President, MSL Group Asia, Regional - Jury President

Angelina Ong, Regional Managing Director, Burson-Marsteller Asia Pacific, China

Diana Lesaca, President & Chief Executive Officer, Weber Shandwick, The Philippines

Kelly Bennett, Managing Partner & Regional Director, Eleven PR, New Zealand

Ong Hock Chuan, Partner/Technical Advisor, Maverick PR, Indonesia

Richard Tsang, Chairman & Managing Director, Strategic Public Relations Group, Hong Kong

Tadashi Inokuchi, Senior Division Director, PR Planner, Dentsu PR, Japan

Says Terry Savage, chairman of Lions Festivals: "To ensure that Spikes Asia continues to set the creative benchmark within the region, it's crucial that the people judging the entries and casting their opinions are respected, passionate and forward-thinking within their fields. In these five juries we have these qualities, which will help the truly great work to get recognised and rise to the top."