The Communications Council and TCC Digital Committee launch Social Media Code of Conduct
The Communications Council (TCC) has today launched its Social Media Code of Conduct to address the increasing challenges faced by individuals and businesses in the digital world.Driven by the TCC Digital Committee in consultation with TCC members, the Code provides specific guidance on best practice behaviour when working and operating within social media, to help businesses maintain a high standard of respect, integrity, transparency and honesty.
To download a copy of the code, click here.
Launch Event Details:
DATE: Monday 10 September 2012
TIME: 5.30pm - 7.15pm
VENUE: Surry Hills Library - 405 Crown Street, Surry Hills
COST: $45 for members, $70 for non members
Click here to purchase ticket.
For information on this seminar in your state, please contact the
CommunicationsCouncil on 02 8297 3800
Says Margaret Zabel, CEO of The Communications Council: "Although the
Social Media Code of Conduct has been in progress for the past year, we
feel the launch comes at a particularly pertinent time. This month's
controversial ruling from the Advertising Standards Bureau is a timely
reminder of the developing landscape of communications and our legal and
ethical accountabilities.
"Consumers are increasingly seeking transparency from brands, and clients are looking for ways to monitor and minimise legal risk on social media channels, so it has never been more important to have a set of guidelines in place to minimise the risk of social media engagement harming your organisation, client or employee's reputation."
To officially launch the Code, TCC's Digital Committee is holding a Social Media Legal Seminar to educate businesses about the potential issues, opportunities and pitfalls they face in the developing area of marketing communications.
The seminar, entitled Risk Management and Legal Compliance in Social Media, will be led by solicitor Stephen von Muenster, who will share his expertise on how to manage risk and adapt with the inevitable changes ahead.
Says Iain McDonald, chairman of the Communications Council Digital Committee: "This specialised training will provide guidance on the management of social media for brands from both a legal perspective and that of a practical application for effective marketing communications."
The Code has been released in beta version and is intended to evolve alongside changing standards and practice. The Communications Council encourages businesses to adapt the Code of Conduct to suit their needs, include it in employee handbooks and, if they already have one, use the Code as a cross reference.
"Consumers are increasingly seeking transparency from brands, and clients are looking for ways to monitor and minimise legal risk on social media channels, so it has never been more important to have a set of guidelines in place to minimise the risk of social media engagement harming your organisation, client or employee's reputation."
To officially launch the Code, TCC's Digital Committee is holding a Social Media Legal Seminar to educate businesses about the potential issues, opportunities and pitfalls they face in the developing area of marketing communications.
The seminar, entitled Risk Management and Legal Compliance in Social Media, will be led by solicitor Stephen von Muenster, who will share his expertise on how to manage risk and adapt with the inevitable changes ahead.
Says Iain McDonald, chairman of the Communications Council Digital Committee: "This specialised training will provide guidance on the management of social media for brands from both a legal perspective and that of a practical application for effective marketing communications."
The Code has been released in beta version and is intended to evolve alongside changing standards and practice. The Communications Council encourages businesses to adapt the Code of Conduct to suit their needs, include it in employee handbooks and, if they already have one, use the Code as a cross reference.
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