The DMC Initiative selected to present 'Future Proof' video in London part of Olympics cultural showcase + produce 'Run Alone' music video
Design and director collective, The DMC Initiative (DMCI) added two international accolades to their portfolio with their video Future Proof selected to be showcased at London's Innovation for Creative and Cultural Industries (ICCI) 360 arena (part of the London Olympics cultural showcase) and the company was also chosen to produce the music video Run Alone for multi-platinum Australian artist 360.WATCH FUTURE PROOF VIDEO
WATCH 360's RUN ALONE MUSIC VIDEO
The ICCI 360 Arena, a 21-metre dome situated on the Weymouth Pavilion
forecourt throughout the London 2012 Games, is an interactive gaming,
film, comedy and music events venue that will include a showing of
artists' animation and moving images - in sync with the centre's theme
'In Motion'. Future Proof is a highly stylized human performance piece
which explores the ideas of connectivity, expression of self and human
relationships. The video, which received 300,000 hits (100,000 hits in
the first four days) of being hosted on Vimeo, will be played throughout
the period of the Olympics festival along with a selection of some of
the world's best short films.
Future Proof was most recently awarded the Spazio MeM Acknowledgment Award from the International Melzo File Festival and was also selected as the official selection in Venice's Circuito OFF international digital film festival. The video was included in the Parisian based International showcase Pixellerie Fine, Prix Ars Electronica Festival (Austria), Liberarti Festival (Italy) and in the VFX Highlights of 2011-12 at the Toronto Animation Arts Festival (TAAFI).
DMCI was also selected by recording company EMI to
direct and produce the music video Run Alone from the album 'Falling
& Flying' for multi-platinum Australian hip-hop artist 360. EMI
engaged with DMCI to leverage on their ability to deliver cutting-edge
internationally relevant material and to also tap into the production
and collaborative creative the studio is known for. EMI and 360 wanted
to take things in a new direction for the music video, bringing a level
of sophistication and production quality to what is heralded to be the
track that takes 360 global. Run Alone was release in the last week of
July.
These two campaigns follow DMCI's recent growth that saw the execution of projects such as the season launch campaigns for CBS, the launch of a children's channel for Discovery Networks throughout Asia-Pacific and global campaigns for Nickelodeon.
Future Proof was most recently awarded the Spazio MeM Acknowledgment Award from the International Melzo File Festival and was also selected as the official selection in Venice's Circuito OFF international digital film festival. The video was included in the Parisian based International showcase Pixellerie Fine, Prix Ars Electronica Festival (Austria), Liberarti Festival (Italy) and in the VFX Highlights of 2011-12 at the Toronto Animation Arts Festival (TAAFI).
DMCI was also selected by recording company EMI to
direct and produce the music video Run Alone from the album 'Falling
& Flying' for multi-platinum Australian hip-hop artist 360. EMI
engaged with DMCI to leverage on their ability to deliver cutting-edge
internationally relevant material and to also tap into the production
and collaborative creative the studio is known for. EMI and 360 wanted
to take things in a new direction for the music video, bringing a level
of sophistication and production quality to what is heralded to be the
track that takes 360 global. Run Alone was release in the last week of
July.These two campaigns follow DMCI's recent growth that saw the execution of projects such as the season launch campaigns for CBS, the launch of a children's channel for Discovery Networks throughout Asia-Pacific and global campaigns for Nickelodeon.
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