Triumph International launches 'It's Your Right' campaign for its Spring 2012 Collection via BCM
BCM has launched the 'It's Your Right' campaign for its client Triumph International (Australia).'It's Your Right' celebrates the release of the Spring 2012 Collection which features lightweight fabrics.
The campaign invites women to become citizens of the Republic of Triumph, creating a community of women.
Central to the campaign is a Facebook competition where fans are invited
to declare a 'right'. The Top 10 rights, as voted by other citizens of
the Republic of Triumph, form the Constitution of the Republic. All Top
10 women win a money-can't-buy experience at the official launch
ceremony in Sydney's Pitt Street Mall.
This campaign follows the multi-award winning Art of Shaping campaign.
Agency: BCM
Client: Triumph International (Australia)
Client contact: Alana Jones, Marketing Manager
Creative Director: Marco Eychenne
Writer: Jeff Smith
Art Director: Andy Iles
Agency Producer: Shane Ford
Director: Justin Overall
Photographer: Jesse Smith
Interactive Producer: Kim Harper
Interactive Art Director: Steve Mair
Interactive Designer & Developer: Som Meaden
Managing Partner: Paul Cornwell
Group Account Director: Michele Prescott
Account Manager: Stefanie Bartlett
Account Co-ordinator: Rebecca Fernando
Media: BCM
Head of Channel Planning & Integration: Jo Stone
Media Planner/Buyer: Malina Redwood
This campaign follows the multi-award winning Art of Shaping campaign.
Agency: BCM
Client: Triumph International (Australia)
Client contact: Alana Jones, Marketing Manager
Creative Director: Marco Eychenne
Writer: Jeff Smith
Art Director: Andy Iles
Agency Producer: Shane Ford
Director: Justin Overall
Photographer: Jesse Smith
Interactive Producer: Kim Harper
Interactive Art Director: Steve Mair
Interactive Designer & Developer: Som Meaden
Managing Partner: Paul Cornwell
Group Account Director: Michele Prescott
Account Manager: Stefanie Bartlett
Account Co-ordinator: Rebecca Fernando
Media: BCM
Head of Channel Planning & Integration: Jo Stone
Media Planner/Buyer: Malina Redwood
Again?
http://www.denimblog.com/2011/01/diesel-ad-campaign-diesel-island/
Vive le underwear! What are they feeding you up there Marco?
Feels like something that came out of a group brainstorm.
I remember when Diesel did this. And it was cool.
Not good on so many levels; art direction, casting, photography, editing, concept, writing and fashion sensibility are all awful.
One big step back from feminism, right there. Makes me want to throw up in my Berlei t-shirt bra.
Declare your right ????!!!!!!???? Fire the writer!
Oh this is utterly crap. Your right to what? Your right to be scantily clad. Your right to join a movement that stands for NOTHING. You right to a 'money can't buy experience'... Jee-bus guys! Embarrassing.
Looks a bit like the Max campaign called "Women's republic of New Zealand"
http://www.thepond.co.nz/member-project/?id=6d3bc912-2853-4740-bd44-3c6034be109e
Went to triumph.au
nothing there.
Pretenders