Weet-Bix celebrates New Zealand’s record Olympic medal haul with topical ad via Saatchi’s

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Screen shot 2012-08-14 at 10.51.18 AM.jpgAfter New Zealand matched its best-ever haul of metal at the London Olympics, proud sponsor Weet-Bix, via agency Saatchi & Saatchi New Zealand, ran this full page press ad to remind the world that it wasn’t just their opponents Team NZ had for breakfast.