Win $10,000 of outdoor advertising for charity with Australia's first moving video billboards
ITEL Media in Motion has just launched Australia's first moving video billboards, called Brand Experience Vehicles. To celebrate they are offering one nominated charity the chance to win $10,000 worth of outdoor advertising to help promote their charity's cause.
The Brand Experience Vehicles feature large 3 x 5 m digital LED screens
mounted on trucks with engaging high quality vision and sound. They also
have the ability to effectively measure the number of impressions using
a camera and integrated computer software. Vehicles can be used for
promoting brands and services at any public or private event.
"This technology has the ability to reach a mass audience and interact with them in many ways, therefore increasing the number of short and long term overall impressions. We're able to see who's watching it, how they're interacting with it, how frequently they're using it and how many social media impressions follow," says Fab Capodicasa, managing director of ITEL Media in Motion.
"To help showcase our Brand Experience VehiclesTM, we thought why not help raise awareness of a charity's cause at the same time, which is why we're running a competition via our Facebook page."
Studies overseas have shown moving displays are more engaging than traditional media. According to the Transportation Advertising Council of America, mobile billboards have an impressive 97% recall rate which is better than any other current form of advertising. And locally, outdoor out-of-home advertising is on the rise. The Outdoor Media Association claims Australia's out-of-home advertising industry has grown by 3% over the last six months.
One Chicago daily deal campaign that ran in June this year had over 120,000 people participate. People sent photos of the displays from one of nearly 40 machines to Facebook which multiplied the impressions into the millions.
Originally imported from China, the ITEL Media in Motion Brand Experience Vehicles can be driven and set up in any high traffic or pedestrian area. They have the ability to immediately display moving messages, equivalent to 25 outdoor static billboards. Messages can be easily changed and vehicles can relocate throughout the day.
Displays can play videos such as film trailers, advertisements, corporate videos, games, or competitions encouraging people to input their contact information. Images of spectators can also be captured and offered to them via email or social media which they can share with friends, therefore largely increasing the number of impressions.
Charities can be nominated to win $10,000 worth of outdoor advertising via ITEL Media in Motion's Facebook page. Entries close 5 September 2012.
"This technology has the ability to reach a mass audience and interact with them in many ways, therefore increasing the number of short and long term overall impressions. We're able to see who's watching it, how they're interacting with it, how frequently they're using it and how many social media impressions follow," says Fab Capodicasa, managing director of ITEL Media in Motion.
"To help showcase our Brand Experience VehiclesTM, we thought why not help raise awareness of a charity's cause at the same time, which is why we're running a competition via our Facebook page."
Studies overseas have shown moving displays are more engaging than traditional media. According to the Transportation Advertising Council of America, mobile billboards have an impressive 97% recall rate which is better than any other current form of advertising. And locally, outdoor out-of-home advertising is on the rise. The Outdoor Media Association claims Australia's out-of-home advertising industry has grown by 3% over the last six months.
One Chicago daily deal campaign that ran in June this year had over 120,000 people participate. People sent photos of the displays from one of nearly 40 machines to Facebook which multiplied the impressions into the millions.
Originally imported from China, the ITEL Media in Motion Brand Experience Vehicles can be driven and set up in any high traffic or pedestrian area. They have the ability to immediately display moving messages, equivalent to 25 outdoor static billboards. Messages can be easily changed and vehicles can relocate throughout the day.
Displays can play videos such as film trailers, advertisements, corporate videos, games, or competitions encouraging people to input their contact information. Images of spectators can also be captured and offered to them via email or social media which they can share with friends, therefore largely increasing the number of impressions.
Charities can be nominated to win $10,000 worth of outdoor advertising via ITEL Media in Motion's Facebook page. Entries close 5 September 2012.
Just a ploy with the charity angle to help us accept the idea of vehicles driving around our cities with videos attacking our sensibilities at every junction.
Enough already. Get this off the road and out of our faces. We don;t need to see advertising on every square inch of space in our worlds.
Moreover it hurts brands because people are fed up with the saturation and will turn against the labels that insist upon using this angle.
Hey Ad Death, get a new job mate.
So, you thought it might be a positive 'brand experience' to clutter our already-crowded roads with yet another 'medium'...
Strike 1.
I'm assuming you have a diesel under the hood, and a separate generator running the LCD screens out back. Not exactly green, is it?
Strike 2.
And you think we're dumb enough to be distracted by the whole shiny-bauble 'charity' angle?
Enough said.
@:/
By the brilliance of you clever retort, we're assuming you're in accounts. This is a creative blog, Mate, so back to counting those beans, and coming up with new facial gesture to make out of punctuation marks.〭❙〪