ACP Magazines launches Women's Fitness Australia with $2m+ campaign via Iris, Sydney
ACP Magazines is launching Women's Fitness Australia with a $2 million+ marketing campaign via Iris, Sydney.Promotional activity spans television, out of home, online, social media, experiential, radio, gyms and point of sale. Sister ACP titles are also extensively supporting the launch issue.
The hotly-anticipated first issue goes on-sale this Monday, 10 September with the mobile-optimised website launching 24 September.
VIEW THE LAUNCH SPOT
Women's Fitness was officially launched tonight at an event in Sydney hosted by brand ambassador Giaan Rooney.
Says ACP Publishing Director Gerry Reynolds: "Extensive research tells us Australian women aged 25-40 are more interested in exercise and staying fit than ever before. Their health and wellbeing is absolutely front of mind - and we know they turn to magazines as a trusted source of information and inspiration. They are very interested in self-improvement, but they are time-poor and keen to remain sociable.
"Now is the ideal time to be launching Women's Fitness: the ultimate get-fit guide for busy women who want to look and feel their best."
Editor Rachel Sharp added: "Women's Fitness is all about putting the FUN back into being healthy, full of easy-to-adopt exercise, nutrition and lifestyle ideas. 'Fitness that fits your life' is the perfect way to describe our philosophy, and that's exactly what our launch issue - and every issue after that - will deliver.
"Forget fads and being a slave to the gym: we want young women to feel great about themselves, their bodies and their health without having to sacrifice the things they love, their friends or their social lives."
From the first issue, Women's Fitness will be utilising ACP's new AR technology, viewa. Readers can download workouts to their phone and carry them with them to the gym, the beach or anywhere they choose to participate. Women's Fitness' viewa also provides shopping lists for healthy recipes, and exclusive behind-the-scenes footage of the launch edition cover-shoot. Plus using viewa, readers can email the editor directly and join the facebook page instantly, with the touch of a button.
Agency: Iris, Sydney
Creative Director: Tom Hoskins
Art Director: Libby Young
Senior Digital Creative: James Griffiths
Copywriter: Julia Dixon
Creative Services Manager: Roger Dore
Managing Director: Simon Porter
General Manager: Sasha Firth
Account Manager: Felicity Andrews
TV Production Company: Luscious
Director: Sebastien
Says ACP Publishing Director Gerry Reynolds: "Extensive research tells us Australian women aged 25-40 are more interested in exercise and staying fit than ever before. Their health and wellbeing is absolutely front of mind - and we know they turn to magazines as a trusted source of information and inspiration. They are very interested in self-improvement, but they are time-poor and keen to remain sociable.
"Now is the ideal time to be launching Women's Fitness: the ultimate get-fit guide for busy women who want to look and feel their best."
Editor Rachel Sharp added: "Women's Fitness is all about putting the FUN back into being healthy, full of easy-to-adopt exercise, nutrition and lifestyle ideas. 'Fitness that fits your life' is the perfect way to describe our philosophy, and that's exactly what our launch issue - and every issue after that - will deliver.
"Forget fads and being a slave to the gym: we want young women to feel great about themselves, their bodies and their health without having to sacrifice the things they love, their friends or their social lives."
From the first issue, Women's Fitness will be utilising ACP's new AR technology, viewa. Readers can download workouts to their phone and carry them with them to the gym, the beach or anywhere they choose to participate. Women's Fitness' viewa also provides shopping lists for healthy recipes, and exclusive behind-the-scenes footage of the launch edition cover-shoot. Plus using viewa, readers can email the editor directly and join the facebook page instantly, with the touch of a button.
Agency: Iris, Sydney
Creative Director: Tom Hoskins
Art Director: Libby Young
Senior Digital Creative: James Griffiths
Copywriter: Julia Dixon
Creative Services Manager: Roger Dore
Managing Director: Simon Porter
General Manager: Sasha Firth
Account Manager: Felicity Andrews
TV Production Company: Luscious
Director: Sebastien
After all the noise about the wins, that there's a good effort Iris guys.