Branding specialist Propella and marketing agency Zadro forge brand architecture alliance
Creative branding specialist Propella and marketing communications agency Zadro Communications officially launched a strategic alliance this week, bringing together their complementary experience and skills to provide the full gamut of destination marketing, corporate branding and communication expertise.
Propella will take the lead on creative direction and developing brand architecture whilst Zadro will provide strategic communication planning and manage the implementation of new client brands.
Click here for more information about the alliance.
Gary Broadbent, founder and creative director of Propella is confident
the alliance provides a key solution for businesses and destinations
needing to re-engage with their audience.
Says Broadbent: "We are both specialists in our fields; however together we create a formidable team and an offering that is based on the needs of business.
"Clients will gain the benefits of having extensive international and domestic experience in designing compelling brand architecture and a dedicated team who can turn that vision into a reality - in one offering."
Felicity Zadro, founder and managing director of Zadro Communications said the alliance provides a solution to organisations struggling with the sound implementation of their new or refreshed brands.
Says Zadro: "Our role is to guide the roll out of the branding programs, essentially designing the map, writing the content and connecting target markets with their destination or company.
"Together we aim to provide big-agency solutions with small-agency levels of service."
Propella has been the lead agency on numerous marketing and destination rebrands including Vodafone, Wales and Britain. Zadro Communications has managed the communications, marketing and public relations for a number of destination, tourism and event clients including the Tourism Industry Council of NSW, Staging Connections and The Star.
Says Broadbent: "We are both specialists in our fields; however together we create a formidable team and an offering that is based on the needs of business.
"Clients will gain the benefits of having extensive international and domestic experience in designing compelling brand architecture and a dedicated team who can turn that vision into a reality - in one offering."
Felicity Zadro, founder and managing director of Zadro Communications said the alliance provides a solution to organisations struggling with the sound implementation of their new or refreshed brands.
Says Zadro: "Our role is to guide the roll out of the branding programs, essentially designing the map, writing the content and connecting target markets with their destination or company.
"Together we aim to provide big-agency solutions with small-agency levels of service."
Propella has been the lead agency on numerous marketing and destination rebrands including Vodafone, Wales and Britain. Zadro Communications has managed the communications, marketing and public relations for a number of destination, tourism and event clients including the Tourism Industry Council of NSW, Staging Connections and The Star.
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