Bulmers ‘proud to be ginger’ in new social media campaign for Bulmers Ginger via Liquid Ideas
This month, Bulmers is celebrating the launch of a brand new cider, Bulmers Ginger with a new Facebook page “Bulmers – Proud to be Ginger”, created by Liquid Ideas, Sydney. The page celebrates individuality, with a shout out to gingers too.
With the launch of its first ever Facebook page in Australia, Bulmers is screaming from the social media rooftops that it is ‘proud to be ginger’ and it’s asking punters what they’re proud to be. The best answers will receive double passes to the exclusive Bulmers Ginger VIP launch event on Tuesday 18 September, at The Standard in Sydney.
True to its roots, Bulmers Ginger is amber in colour with a golden hue and a fresh ginger aroma, overlaying the distinct apple cider characters. The cider is sweet to taste and has a dry crisp finish making it the ideal refreshment for any occasion.
Ginger beer and ginger ale have been around for centuries, but Bulmers is one of the first to give Australians a taste of ginger cider. The unique qualities of ginger and its original taste make it the perfect addition to the Bulmers family.
Cider is currently the fastest growing category in Australia, growing by 43% volume in the past 12 months to June 2012 (Total Australia, volume sales MAT June’12, Nielsen Scantrack Liquor).
2 Comments
Seriously Australia, enough with the ginger jokes already.
It’s become the ‘size does count / size doesn’t count’ of our time.
It’s over. It’s the new ‘mullet’ joke. Move on.