Childhood Cancer Support launches annual fundraising event 'Talk Like A Pirate Day' - campaign via Brisbane's Laundry Group

TLAPD_billboard2_lowres[21].jpgChildhood Cancer Support's annual fundraising event Talk Like A Pirate Day has been re-launched this year with Brisbane boutique agency, Laundry Group, Nova 106.9 and Ooh Media getting on board to support the event.

Courier Mail, MX, Brisbane Times and realestate.com have also jumped on board support this worthy cause.

The state based integrated campaign was officially launched this week via outdoor billboards across Brisbane high traffic areas, shopping centre placements in local centres such as Buranda, Taigum, Lutwyche etc, radio ads, online ads and the website: talklikeapirateday.org.

TLAPD_AdShel2_lowres.jpgEach year on 19th September, people throughout Australia and around the world loosen their ties, lose the school uniform and get ready to Talk Like a Pirate.

Throughout Australia, Talk Like a Pirate is dedicated to raising awareness of the impact childhood cancer has on families while raising vital funds for Childhood Cancer Support.

But the day is not just about talking like a pirate - the website hosts loads of free "swashbuckling fun" where you can woo your "workmateys" with pirate-themed treats via the Bake Like a Pirate recipes and you can host a pirate-themed party via the Dress Like a Pirate printable props.

Says Nick Harvey, creative director Laundry Group: TLAPD_AdShel1_lowres.jpg"We're thrilled with the response by media and the community already - people have been so eagerly willing to get on board and help out. It's such a great charity to be involved in and we're really excited to see it rolled out on such a broad scale. The creative really supports the fun and energy of the day - and really who doesn't want to break out their inner pirate?"

All media for the event has been organized by Media Circus's managing director Teena Jameson.

People can get on board by registering their school, workplace or 'mateys' at talklikeapirateday.org. Treasure chest collection containers are sent out to people free of charge. Merchandise is also available for purchase on the website such as t-shirts, bandanas, eye-patches and fake pirate tattoos for $2 each.

Client: Childhood Cancer Support
Agency: Laundry Group
Creative Director: Nick Harvey
Art Director: Janet Pogorelc
Agency Producer: Melody Livingstone
Account Manager: Elizabeth Penny
Media: Media Circus

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