Community CPS Australia targets refinancers in new campaign and commercial via NATION
Against a background of a sluggish real estate market, Community CPS Australia has employed a new strategy to promote home loans. Targeting refinancers a new campaign, created by NATION, will engage homeowners with the suggestion that The Credit Union of the Year may be a better place for their home loan. Community CPS Australia was announced Money Market's 2012 Credit Union of the Year Award winner in June.WATCH THE 2MIN SPOT
WATCH THE 30SEC SPOT
At the heart of the campaign is a mocumentary-style story of a couple
who, after feeling dissatisfied with their current situation, decide to
move their entire home to the Credit Union of the Year.Says Peter Rutter, executive manager retail at Community CPS: "Compared to the major banks we can offer some very competitive rates and it's the ideal time for people to re-assess their current home loan arrangements."
Says Geoff Robertson, NATION creative director: "We wanted to create intrigue and get people thinking about their own situation. We did this by using a larger-than-life demonstration of our couple literally moving to a better place."
The campaign, which went live Sunday, consists of television, online, in branch and social media.
Client: Community CPS Australia.
Agency: NATION.
Creative Director: Geoff Robertson.
Strategy: Greg Knagge and Bruce Mackay.
Art Direction: Geoff Robertson, Jordan Cole and Josh Mann.
Project Director: Esther Sterk and Kirsty Alison.
Agency Producer: Heather McBride and Leona Cichon.
Director: Nick Matthews.
DOP: Miles Rowland and Matthew Salleh.
Composer: Christopher Larkin.
Sound Engineer: Matt McKenzie-Smith.
Editor: David Ngo.
Stills Photography: Richard Lyons.
great work guys