Euro RSCG Sydney lures ex-Amnesia Razorfish Jay Morgan for digital creative director role

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Jay Morgan and Steve Coll EURO RSCG-1.jpgSteve Coll (right) executive creative director Euro RSCG, announced today the appointment of ex-Amnesia Razorfish Jay Morgan (left) to the role of digital creative director.

Morgan played a key role at Amnesia Razorfish where he helped land the Qantas account. He also looked after the creative for BT Financial, Sportsgirl, P&O Cruises and the Blackberry ANZ and Asia Pacific accounts.

Prior to Razorfish Morgan was the national digital creative director of Southern Cross Austereo where he helped build the company’s digital creative abilities going on to win MFA, ADMA, ACRA awards and IAB, AIMIA finalists.

Says Morgan: “I’m super excited to be joining an agency with a desire to embrace creative at all levels, especially the digital experience. I’ve had the privilege of observing the commitment to change within the agency over the past 18 months and it’s one of the reasons I decided to make the move. There are some fantastic immediate opportunities and I expect even more in the near future.”

Says Coll: “There’s momentum in the agency, especially following the wins at Cannes and D&AD. But we’re always looking for improvement. And, although we’re collaborating well with PR agencies, digital thinking has to play a stronger role. So I’m delighted to welcome Jay. He’s a top man with a great idea-led approach to digital creative. I’m really looking forward to him taking a key role in the department and the agency.