Fairfax’s Domain launches integrated campaign featuring mobile apps via Whybin\TBWA\Tequila

Domain has launched their new Spring campaign tapping into the idea that using Domain’s comprehensive suite of mobile apps will make people come out on top in the property market via Whybin\TBWA\Tequila

The campaign is a continuation of the “Dominate with Domain” theme established earlier in the year, and draws on the insight that real estate is competitive – it’s a battlefield – and people need to arm yourself with the best tools from Domain in order to win.

As well as TV and cinema, the campaign will run across print, radio, OOH and digital.

Says Matt Siddons, marketing director, Real Estate, for Fairfax Marketplaces: “With the Domain mobile apps, property seekers can easily search thousands of properties Australia-wide while being able to view photo galleries, maps, inspection times, auction details, plus phone or email agents directly.

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“You have to be smart to beat your competitors to the best property and Domain’s unique set of tools and information can help our customers come out on top.”

Says Bryony Marks, Whybin\TBWA account director: “The mobile apps mean you’ll have all Domain’s great tools at your side, all the time, so you’re always armed to go into battle and dominate.”

Advertising agency: Whybin\TBWA

Media agency: Carat