GPY&R appoints Amy Luca as business director
Jason Buckley, Y&R Group Chief Operations Officer, has appointed Amy Luca (left) as business director at GPY&R Sydney as part of the new team structure.Luca relocates from Y&R Shanghai where, as business director where she led the Gap team during a period of incredible growth from four stores at launch, to over 25 stores in mainland China and Hong Kong within less than two years. Gap and the iconic 'Let's GAP Together' campaign were recognized by Campaign Asia Pacific as Brand of the Year 2011.
Luca joined Y&R from sibling agency Agenda Shanghai where she was digital strategy director, contributing her considerable digital experience and interest in the China market to craft holistic integrated digital programs for the likes of Wrigley, Gap, Pepsi, Starbucks and J&J.
Prior to joining the Agenda team she was digital account director for Pepsi at TBWA\Chiat\Day where she helped develop and launch one of the most successful social media campaigns in Pepsi history, The Pepsi Refresh Project.
Earlier in her career she worked for Grey San Francisco, G2 Direct and Digital and American Golf Corporation. Luca received her Bachelor of Science Degree in Business Administration from San Diego State University and her MBA from the University of Southern California.
Says Buckley: "Amy has over 12 years' experience in the US and China helping brands develop cutting edge communication and engagement strategies through both traditional and digital mediums. We are excited to welcome her on board at a time of such digital success for the agency, following our multiple Cannes Lions wins for Mobile Medic."
Says Luca: "George Patterson Y&R has achieved some stunning awards success this year, at Cannes and most recently at both Effies and Spikes awards, and they are producing some truly outstanding digital work. I greatly relish the opportunity to join the team, and look forward to being part of their continued success moving forward."
Luca's replacement as business director at Y&R Shanghai is Sherry Yen, as announced by Charles Sampson, CEO Y&R Greater China.
Says Sampson: "Amy has done a wonderful job during her two years in China, especially on the iconic and award-winning 'Let's GAP together' campaign. We thank her for her invaluable contribution and wish her the very best on her exciting move to Y&R Sydney. She leaves safe in the knowledge that Gap is now in Sherry's very capable hands."
Earlier in her career she worked for Grey San Francisco, G2 Direct and Digital and American Golf Corporation. Luca received her Bachelor of Science Degree in Business Administration from San Diego State University and her MBA from the University of Southern California.
Says Buckley: "Amy has over 12 years' experience in the US and China helping brands develop cutting edge communication and engagement strategies through both traditional and digital mediums. We are excited to welcome her on board at a time of such digital success for the agency, following our multiple Cannes Lions wins for Mobile Medic."
Says Luca: "George Patterson Y&R has achieved some stunning awards success this year, at Cannes and most recently at both Effies and Spikes awards, and they are producing some truly outstanding digital work. I greatly relish the opportunity to join the team, and look forward to being part of their continued success moving forward."
Luca's replacement as business director at Y&R Shanghai is Sherry Yen, as announced by Charles Sampson, CEO Y&R Greater China.
Says Sampson: "Amy has done a wonderful job during her two years in China, especially on the iconic and award-winning 'Let's GAP together' campaign. We thank her for her invaluable contribution and wish her the very best on her exciting move to Y&R Sydney. She leaves safe in the knowledge that Gap is now in Sherry's very capable hands."
Congrats Amy - enjoy Sydney!