GPY&R Sydney promotes experienced senior copywriter Bart Pawlak to creative director role

Bart (FINAL).jpgGPY&R Sydney has strengthened its creative leadership by promoting experienced senior copywriter Bart Pawlak to creative director.
 
Pawlak has been an integral part of the Sydney agency's creative resurgence, helping the agency towards multiple new business and creative wins, including D&AD, Clio, One Show and Cannes recognition in the past year.

Says Julian Watt, chief creative officer of Y&R Group: "We're excited to see Bart step up like this. He's a superb thinker, craftsman and really gets the business of creativity. Add to this, he radiates positive energy, a vital part of a great creative business."
 
The GPYR Sydney office is going from strength to strength, winning 6 Effies at this year's awards, including coveted Australia's Effectiveness Agency of The Year award.
 

25 Comments

Sixty40 said:

Great stuff Black Bart!

Tone said:

Well done Bart man

Robbo said:

Congrats Bartos! Well deserved mate.

G Banger said:

Well done Bartosh! awesome news mate

Simon said:

Congrats Bart - clearly not the long hair is working for you.

Parrot said:

Brilliant news!

Congratulations Bart.

Marv said:

well done Bart, couldn't happen to a nicer guy. :-)

JJW said:

Congrats Bart.

Career Guy said: said:

well done Bartosch....now let's go knock over a 7/11.....

Neil said:

Congrats Bart. Top lad.

Top stuff said:

top stuff

Nye Sayer said:

GPYR Syd have been 'under-performing' and/or 'resurgent' for several years now. Faced with the task, even Russell jumped ship. Bart's a trooper for hanging in there and well deserves this recognition. Safe bet that it's going to take many more significant changes to right this place.

LA said:

Grats Bart. You earned it.

Ricardo said:

Congrats. Should have happened years ago.

Neen said:

Nice work Bartosz. Very well deserved.

Damian K said:

well done Bart, you will be great,

Deano said:

I raise a glass of dark liquor to your success my friend.

Doley said:

Congrats Mate! Great news. Well deserved.

Bakers said:

Congrats Bartos. One of the nicest men in Advertising. Well deserved.
B.

Leo Sayer said:

@ Nye sayer
This is Bart's moment. Kindly leave Russell out of it.
He did the best he could after reversing the creative trajectory left behind by the proctologist.

Sooth Sayer said:

At last! A suggestion that all is not good with the modus opporandum of the proctologist. More juice please!

Sooth Sayer said:

How does he manage to 'radiate positive energy'? Surely he has no nerve endings! This little blue duck had a number of stints at 65 Berry Street both as an employee and as a freelancer and upon reflection theorise that the place is possessed by an anti-creative poltergeist that sucks all good things into a swirling vortex of negativity. Perhaps a start-again after a 9/11 style total destruction of the structure by hijacked jetliners is the answer.

WTF? said:

65 Berry Street? Freelance? I've known Bart since he started in this business and he has never worked at Berry Street (old DDB?) or, if I'm not mistaken, freelanced. Wrong guy, but, an impressively incoherent rant nonetheless.

Sooth said:

Ooops, my bad 8:22. Prior to it's merger with Patts, Y&R and others used to be across the bridge in North Sydney which was the epicentre of Sydney advertising. But hey, I'm doing fine. Two decades later, the couch sessions are progressing nicely.

Mason said:

Bart has always been a CD - nice to have the title though.. congrats legend!

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