Gravity Coffee gives intern the worst/best first day ever in new campaign via Special Group NZ
Special
Group New Zealand helped Gravity Coffee Roasters send a young Auckland intern to
an ultimate coffee destination - El Salvador. Kirstie Stanway (left) arrived
for her first day as an intern at More FM Auckland. Within an hour, she was
on her way to South America.VIEW THE CONCEPT
WATCH STANWAY ON DAY 2
WATCH STANWAY ON DAY 5
Unbeknown to Stanway, she had walked straight into a new marketing campaign for Gravity, served up by Special.
Her first task was to make a coffee for breakfast show DJs Marc Ellis, Amber Peebles and Stu Tolan. The coffee didn't go down too well... enter Gravity Coffee Roasters to show her how to make the perfect cup.
Now she has just one week to travel to get the coffee beans, fly back and learn how to blend and roast, then a day of barista training from a champion barista - then back to the radio station to prepare the perfect cup of coffee.
First stop is Monte Sion, Gravity's coffee plantation in El Salvador - a 30-hour flight from Auckland. Temp: 38°; altitude: 1600m - a perfect environment for growing the world's best coffee beans.
Says Michaela Dumper of Gravity: "It's going to be a hard but exciting experience. There's a lot to take in. We don't take any short cuts when it comes to producing coffee. Kirstie is going to experience that first hand."
Robber's Dog director Tim Pierce is following and filming the entire project.
Kirstie Stanway's progress is being covered live every morning at 7:45 on More FM, and on Gravity's Facebook page here.
Client: Gravity
Agency: Special Group
Creative team: Rob Jack, Tony Bradbourne, Iain MacMillian, Antony Wilson
Director: Tim Pierce
Film company: Robbers Dog
Group Marketing Director: Michaela Dumper
Her first task was to make a coffee for breakfast show DJs Marc Ellis, Amber Peebles and Stu Tolan. The coffee didn't go down too well... enter Gravity Coffee Roasters to show her how to make the perfect cup.
Now she has just one week to travel to get the coffee beans, fly back and learn how to blend and roast, then a day of barista training from a champion barista - then back to the radio station to prepare the perfect cup of coffee.
First stop is Monte Sion, Gravity's coffee plantation in El Salvador - a 30-hour flight from Auckland. Temp: 38°; altitude: 1600m - a perfect environment for growing the world's best coffee beans.
Says Michaela Dumper of Gravity: "It's going to be a hard but exciting experience. There's a lot to take in. We don't take any short cuts when it comes to producing coffee. Kirstie is going to experience that first hand."
Robber's Dog director Tim Pierce is following and filming the entire project.
Kirstie Stanway's progress is being covered live every morning at 7:45 on More FM, and on Gravity's Facebook page here.
Client: Gravity
Agency: Special Group
Creative team: Rob Jack, Tony Bradbourne, Iain MacMillian, Antony Wilson
Director: Tim Pierce
Film company: Robbers Dog
Group Marketing Director: Michaela Dumper
Did special group get inspiration from here?
http://www.campaignbrief.com/2008/07/best-first-day-on-the-job-ever.html