Greenpeace launches new campaign to raise awareness about the destructive Abel Tasman super trawler via Sydney agency JayGrey
Greenpeace, a non-governmental environmental organisation championing solutions for a green and peaceful future, has teamed up with creative agency, JayGrey, to raise awareness of the destructive super trawler, Abel Tasman (ex Margiris), which recently hit Australian shores. Super trawlers are a serious threat to the ocean's biodiversity as they practice indiscriminate fishing methods.
The campaign calls for support from the public to stop the Abel Tasman
and similar vessels from destroying Australia's oceans. Australia's
marine and coastal environment is one of the most expansive and diverse
in the world and well worth protecting.
Says Ben Pearson, Greenpeace campaign director: "Developing creative and engaging design work is an essential component to mobilise people in our environmental campaigns. JayGrey's work was excellent and helped Greenpeace reach its goal. We thank JayGrey for their time and effort and hope to work with them again soon."
The campaign has been launched pre-ban and will continue in print and poster nationally.
Creative Director: Jay Furby
Copywriter: Jay Furby
Art Director: David Heytman
Account Supervisor: Adrian Lugg
Retoucher: Josh Daisy
Says Ben Pearson, Greenpeace campaign director: "Developing creative and engaging design work is an essential component to mobilise people in our environmental campaigns. JayGrey's work was excellent and helped Greenpeace reach its goal. We thank JayGrey for their time and effort and hope to work with them again soon."
The campaign has been launched pre-ban and will continue in print and poster nationally.
Creative Director: Jay Furby
Copywriter: Jay Furby
Art Director: David Heytman
Account Supervisor: Adrian Lugg
Retoucher: Josh Daisy
Nice and simple
It's pretty sweet man...
Good to see that Scam is still alive and well.
Dig it. Nice one uncle Dave! Stop tapping on the window.
Good one.
One is reminded of the famous David Abbott ad for the power of newspapers, but presumably Jay will take that as a compliment.
Are we likely to see this work anywhere other than blogs or award entries?
It's actually running nationally @ hmmm....there's a difference between a sceptic and an ignorant slanderer.
Gorgeous ad.
Simple. Clever. Old School. (In the best possible way.)
I saw this on a billboard in Dulwich Hill while driving and I really dug the simplicity. The old three second to take in poster rule works. Nice one dudes. It looks like it worked too.
It's cool Jay - a simple, cut-through thought, that's well executed.
You can't really ask for more than that, lads - so well done.