Home Timber & Hardware appoints Melbourne agency day&age to reposition its brand
Home Timber & Hardware, one of Australia's longest-established hardware brands has appointed Melbourne agency day&age to reposition the brand.Says Mark Burrowes, general manager of the Home Timber & Hardware Group: "The appointment has been made after a major review of the company brand, its operations and significant growth aspirations."
Home Timber & Hardware is part of John Danks & Son, a 150-year-old company acquired by Woolworths and the giant US conglomerate Lowe's in 2009.
Since then the company has embarked on expanding the network as part of an integrated strategy to transform its scope and scale in the Australian hardware market.
Says Burrowes: "A central plank of
the exciting growth plan is a repositioning of the Home brand. The
hardware market has experienced significant change over the past few
years. As the industry continues to evolve, it's vital that we react to
the changing face of hardware."
Paul Taylor, creative partner of day&age said that the account gain was exciting for the agency.
Says Taylor: "With the backing of Woolworths and Lowe's, one of the world's leading hardware specialists, we believe Home Timber & Hardware is in a strong position for growth and it's a great opportunity for us to play our part in helping them achieve that."
Paul Taylor, creative partner of day&age said that the account gain was exciting for the agency.
Says Taylor: "With the backing of Woolworths and Lowe's, one of the world's leading hardware specialists, we believe Home Timber & Hardware is in a strong position for growth and it's a great opportunity for us to play our part in helping them achieve that."
Does that mean the end of Fleety as the voice of one of the plasticine dogs?
we want them