LIA Integrated judging in Vegas - JWT's Tay Guan Hin gives insights into his judging experiences

Tay Guan Hin is the Regional ECD, SE Asia and Lux Global ECD based out of JWT Singapore. He has spent the past 3 days on the London International Award's Integrated jury which is judging this week at the Encore Hotel in Las Vegas. Here Guan (pictured right in Las Vegas with Anna Fawcett from Filmgraphics) gives his thoughts on his experiences.

One of the best things about judging is the opportunity to view every agency's creativity. Work that they deemed proud enough to submit.

This year, there were over 200 integrated campaigns. Compared to the usual "stuck in a dark room for hours sitting in office chairs", we were comfortably sitting on sofas in a room with wall to ceiling windows. They arranged the sofas in a semi circle, much like a living room. This created such a conducive environment that when it came to debating the work, it felt like we were a bunch of friends talking, as opposed to fighting to get our points across.

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