LIA Integrated judging in Vegas - JWT's Tay Guan Hin gives insights into his judging experiences
One of the best things about judging is the opportunity to view every agency's creativity. Work that they deemed proud enough to submit.
This year, there were over 200 integrated campaigns. Compared to the usual "stuck in a dark room for hours sitting in office chairs", we were comfortably sitting on sofas in a room with wall to ceiling windows. They arranged the sofas in a semi circle, much like a living room. This created such a conducive environment that when it came to debating the work, it felt like we were a bunch of friends talking, as opposed to fighting to get our points across.
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Anna hasn't aged in 30 years. Amazing