Movember launches 2012 'Movember & Sons' campaign via Urchin Associates, Melbourne
Today, the new 2012 Movember website went live, officially marking the start of Moustache Season for 2012.As with many good ideas, the seed of an idea first sprouted over a few beers here is Australia, when two mates challenged each other to grow a Mo back in 2003: meaning Movember marks 10 years in 2012.
Over the past two years, the Movember campaign has paid homage to the
Modern Gentleman and the Country Gentleman. In 2012, working with Urchin
Associates, Melbourne, Movember has built a campaign that will see Mo
Bros and Mo Sistas get down to the raw hard truths of the past two years
and take a look at what it means to be a better man. 2012 is the year
of Movember & Sons.
Knowledge shared from one generation to
the next and wisdom passed down by one's Dad or a father figure, plays a
meaningful role in shaping who we become. This learning continues
throughout life, but also reaches at point at which the exchange is
reversed and insight is passed back up the chain.
Says Greg Rafferty, Movember spokesperson: "This Movember campaign will encourage all men to seek and share knowledge and wisdom with loved ones; to learn their family health history and predispositions and to understand the risks they face. These simple actions can have a significant impact of the quality and longevity of a man's journey through life."
Last year, Movember had its most successful year to date with over 850,000 Mo Bros and Mo Sistas across the globe raising a phenomenal A$124 million for prostate cancer and male mental health. The hairy movement will continue to grow in 2012, as 21 countries, across five continents, unite to make an everlasting impact on the face of men's health.
movember.com
Knowledge shared from one generation to
the next and wisdom passed down by one's Dad or a father figure, plays a
meaningful role in shaping who we become. This learning continues
throughout life, but also reaches at point at which the exchange is
reversed and insight is passed back up the chain. Says Greg Rafferty, Movember spokesperson: "This Movember campaign will encourage all men to seek and share knowledge and wisdom with loved ones; to learn their family health history and predispositions and to understand the risks they face. These simple actions can have a significant impact of the quality and longevity of a man's journey through life."
Last year, Movember had its most successful year to date with over 850,000 Mo Bros and Mo Sistas across the globe raising a phenomenal A$124 million for prostate cancer and male mental health. The hairy movement will continue to grow in 2012, as 21 countries, across five continents, unite to make an everlasting impact on the face of men's health.
movember.com
Great idea, beautifully art directed. It gets my tache.
Good build.
Very Hipster.