Nissan Navara launches new 'Australia's most powerful tradie' TVC via Whybin\TBWA Melbourne

vlcsnap-2012-09-21-11h20m23s197.jpgNissan Australia has launched a new TVC for its Nissan Navara via Whybin\TBWA Melbourne.

The 'Australia's Most Powerful Tradie' commercial shows the Nissan Navara pulling an army tank in a jump start. The Nissan Navara ST-X 550 featured in the TVC features class-leading 550Nm torque.

Agency: Whybin\TBWA Melbourne
Executive Creative Director: Paul Reardon
Senior Art Director: Mark Jones
Senior Copywriter: Jarrod Lowe
Group Account Director: Mike Napolitano
Account Director: Matt Chiodo
Producer: Karolina Bozajkovska
Production House: Guilty
Director: Tony Rogers
Production House Producer: Jason Byrne
Post Production: The Butchery
Sound Production: Flagstaff
Executive General Manager - Marketing: Peter Clissold
General Manager - Marketing: Cameron Cooper
Cross Car Line Brand Manager: David Montgomery
Brand Communication Specialist: Shalini Suri Goyal


Haha said:


Matt said:

The use of humour in this spot, such as it is, only serves to make the demo seem a joke. Massive fail.

Old CD Guy said:

Nothing beats a good demo.

Yes. said:

i like this. Funny.

A D Denizen said:

hmmmm .... jump start or jumping the shark?

Fragglerocker said:

Jump starting an automatic transmission - interesting

Portraying Australian soldiers as a bunch of morons - Good way to piss off several demographics at the same time.

The only way you could probably do more damage to the Nissan brand would be to show the ad on ANZAC Day.

Fred said:

Fragglerocker: you make perfect sense
A D Denizen: you don't make any sense at all

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