NZ footwear brand Hannahs launches new spot via 03 Advertising and Blacklab International
New Zealand footwear brand Hannahs has launched its new national brand campaign 'We are family'
in NZ via 03 Advertising and production company, Blacklab
International.Shot in Auckland, this spot was directed by Paul Giggle from Blacklab International who has previously directed spots for Pepsi, Nokia and Australia Tourism.
VIEW THE SPOT
The cast also includes International DJ's 'The Stafford Brothers', who
flew in especially from LA to appear in the Ad. The New Zealand born
brothers also re-mastered the original 'We are family' track by Sister
Sledge.
Says Giggle: "The shoot was challenging. I wanted the vision to look glamorous yet try to maintain an element of reality. A tough mix to achieve. The casting was tough as we required lots of character combined with very good dancers. The DP I chose, Crightone Bone, is one of new Zealand's best DP's who has shot many award winning spots. Candy Lane, from NZ's 'Dancing with the stars', helped with the choreography. Overall the shoot went very smoothly and with help from the boys at post house 'Altfx' in Brisbane, the finished commercial looks fantastic."
Client: Hannahs
Agency: 03 Advertising
Creative Director: Bob Rodger
Art Director: Kathrin Kohl
Production Co: Blacklab International
Director: Paul Giggle
Producer: Darren Heta
Post House: Altfx
Editor: Matt Bennett
Online: Ant Newton
Colourist: Warren Eagles
Producer: Marnie Ellis
Says Giggle: "The shoot was challenging. I wanted the vision to look glamorous yet try to maintain an element of reality. A tough mix to achieve. The casting was tough as we required lots of character combined with very good dancers. The DP I chose, Crightone Bone, is one of new Zealand's best DP's who has shot many award winning spots. Candy Lane, from NZ's 'Dancing with the stars', helped with the choreography. Overall the shoot went very smoothly and with help from the boys at post house 'Altfx' in Brisbane, the finished commercial looks fantastic."
Client: Hannahs
Agency: 03 Advertising
Creative Director: Bob Rodger
Art Director: Kathrin Kohl
Production Co: Blacklab International
Director: Paul Giggle
Producer: Darren Heta
Post House: Altfx
Editor: Matt Bennett
Online: Ant Newton
Colourist: Warren Eagles
Producer: Marnie Ellis
All that's missing are the big red hand guitars!