PepsiCo Beverages Australia launches new Pepsi Next and announces return of The Pepsi Taste Challenge via Tango Communications Sydney

PepsiCo Beverages Australia today announced the launch of Pepsi Next, a new addition to its cola range. With 30% less sugar than regular Pepsi Cola, this new breed of cola is sweetened naturally with stevia. Pepsi also announced the return of the Pepsi Taste Challenge via Tango Communications, Sydney.

The Pepsi Next Taste Challenge will offer free samples of the cola via specially kitted out Pepsi Next Challenge vans that will target a range of locations such as beaches, cinemas and shopping centres around Australia. Over 300 Pepsi Next Taste challenge events are planned over the course of summer. 

Along with the challenge vans, a specially designed Pepsi Next Stage Bus decked out with a pop-up stage on the roof for live music performances will tour the country. Pop twins' sensation 'The Veronicas' are set to make a special appearance on the Bus today in Melbourne.