Peroni beer and Bondi photographic institution Aquabumps partner up to launch two-part film series celebrating Summer in Aus and Italy
To celebrate La Bella Stagione (The Beautiful Season), Peroni Nastro Azzurro, number one premium Italian beer and Aquabumps, local Bondi photographic institution, have collaborated to release a two-part series of films celebrating summer in iconic beach locations in Italy and Australia.With the arrival of Spring, Aquabumps and Peroni are launching the first of the Spring / Summer Moments 2012, set in the beautiful town of Levanto in the Cinque Terre, Italy. Levanto has breathtaking views, long sandy beaches and is the perfect backdrop to capture Italians embracing Summer.
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Says Eugene Tan, Aquabumps' creative director: "These Aquabumps Peroni moments give life to my still images and celebrate beach life in both our originating countries - to get the swell of the year in Italy was amazing and to be able to capture these rare moments in style with a loved brand like Peroni was pretty incredible. Wait until you see the Australian installment - although Italy I have to say is pretty hard to beat."
The next installment of Spring /Summer Moments 2012 will launch in early December, celebrating the best of Australia's iconic summer beach lifestyle.
Says Vincent Ruiu CUB general manager of global and craft beers: "Eugene has perfectly captured the way Italians enjoy La Bella Stagione, where they work less, flirt more, linger longer and enjoy every moment. With its crisp and refreshing taste, Peroni is the perfect accompaniment to Summer."
Creative Director - Eugene Tan
Videographers - Robert Norman & Justin Barnwell
The next installment of Spring /Summer Moments 2012 will launch in early December, celebrating the best of Australia's iconic summer beach lifestyle.
Says Vincent Ruiu CUB general manager of global and craft beers: "Eugene has perfectly captured the way Italians enjoy La Bella Stagione, where they work less, flirt more, linger longer and enjoy every moment. With its crisp and refreshing taste, Peroni is the perfect accompaniment to Summer."
Creative Director - Eugene Tan
Videographers - Robert Norman & Justin Barnwell
I feel like a Corona now