Playstation Australia picks Host as lead local agency partner to create campaigns for key software titles in the lead up to Christmas
PlayStation Australia has selected Host as their lead local agency partner in advance of the launch of several campaigns to support key software titles leading into Christmas. PlayStation parted company with TBWA in 2011 and in Australia, has been working with a number of agencies, including Host, on a project basis for the last year.Host will be developing local campaigns for a range of key software titles to assist with activating and amplifying consumer interest as well as promoting hardware during the seasonal peak period. Generally these local campaigns will be digitally driven, across web, mobile and social. The agency will also support the deployment of the regionally developed above-the-line creative campaigns.
Says Raoul Bedford, senior marketing director at PlayStation: "I've been
impressed by both the attitude and aptitude of Host in response to our
local creative briefs. We've identified a clear need to develop
creative, out-of-the-box digital campaigns to engage our local community
online that complements the regional creative work. Host have won some
key digital software projects, due to not only nailing the briefs, but
also having built up a great working relationship with our team."
Says Suzie Shaw, managing director, Host: "PlayStation is an iconic brand and a great company to work with. We've got some really ambitious work planned."
Says Suzie Shaw, managing director, Host: "PlayStation is an iconic brand and a great company to work with. We've got some really ambitious work planned."
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