Praise from Adweek in US: Carlton Draught Thanks Practically Everyone on Twitter Who Liked Its Ad - Someone get these guys a beer
The latest Carlton Draught 'Beer Run' continues to get great press around the world, including this very flattering story posted on major US trade press site Adweek.Says Adweek writer Tim Nudd: Australian brewer Carlton Draught seems to have come up with a pretty sound, if somewhat daunting, position on the matter for its @CarltonDraught account: Respond to absolutely everyone, and try to be as friendly and personal as possible about it.
READ THE STORY
All this praise from people who will never buy a pint of CD. Will it sell some bloody beer????
"But it's gotten tougher of late, as the @ mentions have been pouring in following the YouTube success of the brand's epic new "Beer Chase" commercial below (which some are calling the best beer ad of the year, if not the decade)"....says Adweek.
Much as I like this ad, that's OTT. "Of the decade?" Since 2002? Nahhhhhh.
Good on Carlton Draught for the Twitter effort, though, and yes, 2.07, it will sell some bloody beer.
Point of order: "Beer Run" or "Beer Chase"? The poor bugger's acquired two names now.
Let us stick with Beer Chase.
Great, they've been doing what every other brand has been doing for years. Not news.
It's the agency intern that runs the twitter.