Scamp CD Simon Veksner: Branding should be in an ad’s DNA, not like the branding on a cow
September 24 2012, 12:28 am | | 2 Comments
Scamp CD Simon Veksner agrees that the purpose of branding is to prevent misattribution. “If people don’t know who an ad is for, it’s a waste of money. Or worse – it may benefit the competition.
“But where I disagree with most clients, in fact where I become borderline irate, is over the question of what constitutes a well branded ad.“
2 Comments
Why aren’t people reading these posts?
They do, they just don’t post a comment – like I’m not doing now.