Scamp CD Simon Veksner: Branding should be in an ad's DNA, not like the branding on a cow

Screen shot 2012-09-24 at 12.33.11 AM.jpgScamp CD Simon Veksner agrees that the purpose of branding is to prevent misattribution. "If people don't know who an ad is for, it's a waste of money. Or worse - it may benefit the competition.

"But where I disagree with most clients, in fact where I become borderline irate, is over the question of what constitutes a well branded ad."



Delilah said:

Why aren't people reading these posts?

This is not a comment said:

They do, they just don't post a comment - like I'm not doing now.

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