Scamp CD Simon Veksner: Branding should be in an ad's DNA, not like the branding on a cow
Scamp CD Simon Veksner agrees that the
purpose of branding is to prevent
misattribution. "If people don't know who an ad is for, it's a waste of
money. Or worse - it may benefit the competition."But where I disagree with most clients, in fact where I become borderline irate, is over the question of what constitutes a well branded ad."
READ ON...
Why aren't people reading these posts?
They do, they just don't post a comment - like I'm not doing now.